Spirits and liquors
Consumers are trading up in the alcoholic drinks segment. Premiumization is happening across all product groups: provenance, distillation and brewing methods are actively promoted to underpin quality and purity. That’s why many European spirits producers use Cargill’s alcohol in their leading brands. Amongst them are several vodka’s, gins, jenevers, liquors, pastis, cream products, etc.
The high performance production facilities of Cargill produce a few different product grades of potable alcohol and grain alcohol. In close cooperation with every customer Cargill selects the most optimal grade for their precious brands.
In this spirits and alcoholic drink market, we see drinking occasions shifting to the home as people are concerned about saving money. Looking at the total consumption, this category seems recession-resilient, with continuing popularity of spirits with splashes of fruits like citrus, pomegranate, and berry.
We can help you enhance your new product development skills and reduce the time-to-market for your alcoholic beverages.
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Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.
