Wheat and barley malt syrup added to Cargill’s label-friendly sweetener options for European food manufacturers
Minimally processed SweetPure™ delivers balanced sweetness for European bakery and cereal applications
MECHELEN, Belgium, June 04, 2020 – Consumers increasingly demand more from the foods they consume, embracing products made with familiar and minimally processed ingredients. To help food manufacturers deliver on these expectations, Cargill has launched SweetPure™ M Wheat and Barley Malt Syrup, a label-friendly, unrefined sweetener developed for bakery, snack bar and cereal applications.
“We live in the age of mindful consumers, who want to know all about the food they buy, including how the ingredients are grown and processed,” said Phillippe Chouvy, Cargill’s business development manager for sweeteners in Europe. “Food manufacturers need simple ingredients that address the needs of these label-conscious consumers.”
SweetPure, which labels simply as wheat and barley malt syrup, fits those demands to a tee. Cargill’s proprietary research suggests consumers view wheat and barley malt as familiar ingredients, ranking them positively. Adding to its appeal, the unrefined syrup meets ISO natural definition.
As the syrup is unrefined, it has a light grainy taste and pale-yellow color that pairs well with most bakery, snack bar and cereal flavor profiles. While it functions similarly to high maltose syrups in formulations, its straightforward ingredient description and minimally processed nature appeals to consumers.
Beyond its label-friendly credentials, SweetPure is only 25-40 percent as sweet as sugar, depending on the concentration.
“Given its mid-range sweetness, SweetPure can be used to formulate baked goods and cereal products with more balanced sweetness or as a first step towards reduced-sugar formulation to meet the needs of health-focused consumers,” added Chouvy.
“SweetPure represents an important addition to our already extensive nature-derived sweetener portfolio, which includes full-, mid- and no-calorie solutions,” said Ann Dierickx, Cargill’s sweetener product line manager in Europe. “Combined with our application, formulation and technical expertise in bakery and cereals, we’re now even better positioned to support our customers’ needs, whether it’s for reformulation or new product development projects.”
Nicole Marlor, [email protected]
Cargill’s 160,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 154 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture.
About Cargill Starches & Sweeteners Europe
Cargill Starches & Sweeteners Europe processes corn and wheat to manufacture a comprehensive collection of value-added products dedicated to the food and beverage, papermaking, corrugating, BioIndustrial, pharmaceutical, personal care and animal nutrition industries. We take a unique approach to each of these categories to enhance customer relationships and fuel sustainable growth. In the nutrition space, we focus on fiber and protein innovations, while our industrial offerings are designed to supply renewable solutions that drive value for our customers. Our portfolio of sweetness products is the largest and most diverse on the market, ranging from foundation sweeteners (glucose syrups, glucose-fructose syrups and dextroses) to low-caloric polyols and zero calorie stevia-based sweeteners. One of our core competences is to operate a reliable and sustainable supply chain, as can be demonstrated with the high quality potable alcohol we supply. Whatever the application, we help our customers thrive by delivering them valuable products and services.