Consumer passion for products that help maintain a healthy diet continues to grow, a trend further fueled by the recent pandemic. As consumers seek beverage options with enhanced nutritional value, products with fewer calories and sugar and more enrichment from fibers and proteins increasingly win the day.
The trick is delivering on these demands without sacrificing sensory appeal. After all, sugar reduction can lead to reduced mouthfeel, while many plant proteins leave behind an aftertaste. INFUSE by Cargill™ helps address these challenges, enabling brands to create protein-enriched, sugar-reduced beverages that quench consumers thirst for taste, texture and nutrition.
Sugar reduction is undoubtedly one of the biggest requests from beverage manufacturers right now. Before COVID-19, consumers were already moving away from sugar-laden drinks. The pandemic put an even bigger spotlight on the importance of health, accelerating the shift toward more healthy beverage choices.
Our INFUSE by CargillTM sugar reduction beverages toolkit, including sweeteners, texturizers and fibers and bulking agents allows us to reduce sugars, while maintaining the final texture and mouthfeel. At the same time we can work on the protein and fiber angle to further optimize Nutri-score.
- Clean label is high on the beverage industry development agenda and quickly becoming a pre-requisite for success, with manufacturers moving away from artificial sweeteners, towards cleaner labels with nature-derived sweeteners, such as stevia.
- INFUSE has great solutions to (partially) replace those sweeteners which suffer from a negative consumer perception, with a range of nature-derived sweetener solutions.
- Plant-based is becoming an increasingly important trend in beverages, as vegan claims proliferate on new product launches, and dairy-free recipes come into ever greater demand.
- INFUSE has great solutions for a variety of plant-based drinks such as sports powder beverages, plant-based milks and drinks, based on a label-friendly ingredient approach leveraging building blocks of proteins, texturizers and fibers and bulking agents. These solutions help you achieve plant-charged performance!