Consumers nowadays are taking a much more a holistic approach to nutrition, and front of pack labeling is helping them evaluate their food & beverage choices.
- While in the past avoidance was clearly driving consumers to scrutinize labels, i.e. to avoid sugar or salt, we now see that more and more consumers also look at the ingredients list to identify more beneficial ingredients.
- Our IngredienTracker™ research shows us that although a majority of consumers (59%) are checking labels to avoid certain ingredients, almost half of them are seeking certain ingredients. And that seeking piece has grown by 6 pts since 2019, while the avoidance number remains constant. So, not only are people continuing to avoid ingredients they perceive as unhealthy, there is also a growing awareness that certain ingredients can bring real health benefits.
Discover our solutions that help improve nutritional balance
Increased pressure is being placed on manufacturers to perform well in terms of their Nutri-Score profile. This rating is based on the nutritional profile of products in terms of negative attributes like calorie, sugar, saturated fat and salt content, as well as positive attributes such as the fiber, protein and beneficial fats composition.
Our range of Trilisse® blended solutions are designed to help balance the nutritional profile, by helping to reduce sugars and increase the fiber and/or protein content.
Trilisse® 507: A plant-based blend of polydextrose, erythritol and sucralose, that enables no added sugar formulation, enabling Nutri-score A rating for ice creams.
Trilisse® QSR 905: A plant-based blend of soluble corn fiber, waxy maize starch, erythritol, hydrolyzed pea protein, fava protein, citrus flour, pectin, stevia, sucralose, designed to enable low sugar, energy-reduced beverages.