Supplier Solutions Sessions
Wednesday 4 December: 11:35 - 12:00
|Cathrin Simon – Commercial Marketing Manager, Cargill|
Jeroen de Paepe – Technical Service Manager, Cargill
Find your sweet spot...
Why sugar reduction in chocolate matters and how to achieve it
Health is a consumer megatrend. 47% of Europeans try to eat healthier and view chocolate as a guilty pleasure, with every second consumer looking for healthier chocolate options. As sugar is the number one avoided ingredient in food items, the demand for sugar-reduced chocolate products and applications is on the rise. In fact, 54% of consumers are willing to pay more for sugar-reduced chocolate. However, there is no one-size-fits-all solution to sugar reduction in chocolate.
With many chocolate product manufacturers recognizing the trend and eager to enter this market, Cargill will provide insights and best practices to benefit from this rapidly growing opportunity.