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Tracking the Changing Perceptions of Global Consumers

Cargill’s global FATitudes™ study reveals consumer perceptions of fats and oils in packaged foods and how they change over time. 

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The global FATitudes™ research provides an understanding of consumer awareness, perceptions and behaviours around types of oils in packaged foods. It includes a year-over-year comparison of these measures as well as how difference demographic groups (age, gender and income) differ in their oil attitudes. This consumer dynamic may shape new food product innovation and development for CPG companies of all sizes and around the globe.

Watch our video to see highlights of the global FATitudes™ consumer study. If you want to learn more, contact your Cargill representative to schedule a review of the research.

Key themes of the research include:

  1. Monitoring of fats and oils in packaged foods and why they are doing so.
  2. Package claims and how they impact consumer purchasing behaviour.
  3. Types of oils and how they impact consumer purchasing behaviour.
  4. Perceptions of healthfulness for package claims and types of oils.

In 2021, the global study surveyed consumers in the following countries: Australia, Brazil, China, France, Germany, India, Mexico, Philippines, Russia, United Kingdom and United States. (Note: The FATitudes™ survey is conducted annually in the United States.)