Yogurt Consumption in the United States
At the Center of Changing Food Attitudes
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It turns out that consumers in the United States have high expectations for their yogurt. Even with yogurt’s strong health credentials in digestive wellness and protein content, taste still trumps all other product attributes—although shoppers do tend to express the importance of taste a bit less emphatically than they do for indulgent dairy categories. What’s more, great taste remains more important in yogurt than in other categories...
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Yogurt White Paper
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