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Strategic Marketing Specialist, RetailApply Now
Strategic Marketing Specialist, Retail Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 155,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
Cargill helps feed, 400 million people every year. Cargill Animal Nutrition is a leading nutrition provider for commercial animal agriculture across 24 countries. Our successful 100 history is a result of our commitment toward a culture and values centered on customer focus and enrichment of people and communities. Our offerings are developed to meet and exceed customers’ needs; from accounting to agri-business management, marketing to risk management and sales consulting to plant operations. Cargill has a job that to meet your interests and goals. Our global career opportunities are as far reaching as our business.
position will interface with company sales, marketing, technical and operation leaders plus dealers and the end feed customer to build, implement and execute on new product/service launches.
STRATEGY EXECUTION (25%)
+ Executes approved marketing strategy and business implementation for small to medium scope projects or a product line in alignment with broader species goals (primarily Retail).
+ Provides input to the overall marketing strategy and programs including implementation. The role will include product conceptualization, registration of concept/label/brand, including brand and channel management strategies, managing the product portfolio, pricing and promotional strategies. NEW PRODUCT, SERVICE, AND SOLUTION EXECUTION (30%)
+ Collaborates with multiple functions (e.g. SMT, Sales, Formulation, BOSC, Legal, and Finance) to create, develop, launch and support sales of innovative products and programs to drive new business growth.
+ Monitors the business performance of new products during its launch phase (awareness, adoption, volume/margin growth, etc.). MARKETING COMMUNICATIONS (25%)
+ Develops brand communication strategies in line with marketing strategies defined and Implement it within timeframe and agreed budget resources.
+ Manage relationship with advertising agencies for creation of advertising and promotional materials (print and digital), by driving the right creative and closely following up the progress to ensure quality results. RESEARCH & ANALYTICS (5%)
+ Collects, analyzes and utilizes the competitive information to support decision-making process of pricing and branding activities.
+ Responsible for general market research and or market analysis projects and for the systematic and structured capture of customer and competitor information. CUSTOMER COLLABORATION & RELATIONSHIP MANAGEMENT (5%)
+ Collaborates with the Sales Team to contribute to overall objectives and growth strategies for new and existing products.
+ In collaboration with the sales/account managers, executes customer events. BUDGET MANAGEMENT (5%)
+ Is responsible for project and/or species budget for key marketing-related activities, including advertising, promotional items, tradeshows. PERSONAL DEVELOPMENT (5%)
+ Grow personal skills & capabilities to serve current and future corporate needs and personal career-pathing goals. Be actively engaged, be a safety champion, and help the business grow financially.
+ Bachelor’s degree in an agricultural or business discipline or equivalent experience in business
+ 2 years of business experience, preferably in marketing, communication or sales
+ Experience in leading projects, managing resources, preparing new product introductions, and measuring results
+ Experience in financial management including budgets, expenses
+ Bilingual in French & English (written, verbal)
+ Proven ability to effectively collaborate, influence and lead change
+ Highly organized, self-starter able to set and follow priorities and manage multiple projects
+ Effective communication skills, both written and verbal
+ Demonstrated experience engaging directly with customers with a positive impact
+ Functional in the use of basic computer program such as word, excel, power-point, etc.
+ Must be legally entitled to work for Cargill in Canada
+ Preferred experience in animal nutrition business
+ Project management experience
+ Working knowledge of the 7 P’s of marketing Bachelor’s degree in an agricultural or business discipline or equivalent experience in business2 years of business experience, preferably in marketing, communication or salesExperience in leading projects, managing resources, preparing new product introductions, and measuring resultsExperience in financial management including budgets, expensesBilingual in French & English (written, verbal)Proven ability to effectively collaborate, influence and lead changeHighly organized, self-starter able to set and follow priorities and manage multiple projectsEffective communication skills, both written and verbalDemonstrated experience engaging directly with customers with a positive impactFunctional in the use of basic computer program such as word, excel, power-point, etc.Must be legally entitled to work for Cargill in CanadaPreferred:Preferred experience in animal nutrition businessProject management experienceWorking knowledge of the 7 P’s of marketing This position is posted internally as well as externally
At Cargill, everyone matters and everyone counts. Cargill is committed to creating and sustaining an inclusive and diverse work environment where all employees are treated with dignity and respect. As such and in alignment with our Guiding Principles, Cargill’s long-standing equal employment opportunity policy prohibits discrimination and harassment against any employee or applicant based on race, ethnicity, color, religion, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, disability, pregnancy, genetic information, marital status, family status, citizenship status, veteran status, military status, union affiliation, or any other status protected by law.
Cargill also complies with all applicable national and local laws and regulations pertaining to non-discrimination and employment.
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