What’s Hot in Active Nutrition

Once the bastion of elite athletes, today's active nutrition category attracts a diverse audience seeking to improve overall health and wellness.

Get the Full Active Nutrition Report

What’s Hot in Active Nutrition

Once the bastion of elite athletes, today's active nutrition category attracts a diverse audience seeking to improve overall health and wellness.

Get the Full Active Nutrition Report

What’s Hot in Active Nutrition

Once the bastion of elite athletes, today's active nutrition category attracts a diverse audience seeking to improve overall health and wellness.

Get the Full Active Nutrition Report

Active Nutrition

Active Nutrition Insights

Our experts discuss the latest trends in Active Nutrition.

Get the Full Active Nutrition Report

Tristan Lipkie

Tristan Lipkie, Ph.D.

Technical Business Development Manager

We’re seeing more ingredient diversification. Protein remains a key driver, but it’s not the only “hero” ingredient or nutrient that delivers sales.

Jenna Nelson

Jenna Nelson

Associate Marketing Manager, Health & Nutrition

It’s not just powders and sports drinks. There’s been an explosion of formats – shakes, bars, gels, gummies and more – vying for a portion of the market.

What's Hot in Active Nutrition

 

Download the report, What’s Hot in Active Nutrition, for more details.

 

 

Peanut Butter & Strawberry Nutrition Bar

Peanut Butter & Strawberry Nutrition Bar

This sweet/salty flavor sensation delivers 20g of plant-based protein, a good source of dietary choline (offers cognitive/heart/liver support) & only 1g added sugar per serving.

 

Watermelon-Flavored Hydration Beverage

Essential hydration and nutrients on the go! Great-tasting drink features 8 essential vitamins and minerals, plus sugar-free sweetness from EverSweet® stevia sweetener + ClearFlo® natural flavor.

Watermelon-Flavored Hydration Beverage

 

 

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