Active Nutrition
Active Nutrition Insights
Our experts discuss sugar reduction trends in active nutrition.
Devon McDonald
Food Scientist
It’s our job to help brands create great tastes and textures, while managing sugar levels and making all those wellness-oriented ingredients taste good.
Leanne Pinsonneault
Senior Food Scientist
With ingredients like stevia sweeteners, polyols, texturizers and other bulking agents, we can tailor our approach to fit each unique application.
Download the 2025 report, What's Hot in Sugar Reduction: Active Nutrition, for more details
Key Takeaways
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Awareness of sugar content is amplified in these products
In a category emphasizing health and wellness, high sugar can be a disconnect. -
Reducing sugar in active nutrition can be complicated.
Challenging flavor profiles in functional ingredients often require advanced solutions. -
Taste is paramount.
Function is important, but it's taste and sensory experience that earn repeat purchase.
Peanut Butter & Strawberry Nutrition Bar
This sweet/salty flavor sensation delivers 20g of plant-based protein, a good source of dietary choline (offers cognitive/heart/liver support) & only 1g added sugar per serving.
Watermelon-Flavored Hydration Beverage
Essential hydration and nutrients on the go! Great-tasting drink features 8 essential vitamins and minerals, plus sugar-free sweetness from EverSweet® stevia sweetener + ClearFlo® natural flavor.
