Beverages
Beverage Insights
Our experts discuss sugar reduction trends in beverages.
Jennifer Berndt
Category Marketing Manager for Beverages
In the last year, nearly 40% of all new beverage launches carried a sugar-related claim.
Smaro Kokkinidou
Principal Food Scientist
We can formulate for sensory attributes, sweetness paired with characterizing flavor profiles, addressing negative flavor attributes and optimizing costs.
Download the 2025 report, What’s Hot in Beverage Sugar Reduction, for more details.
Key Takeaways
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Understanding consumer expectations is critical.
New-to-market products and reformulations often require different approaches. -
Non-artificial sweeteners are gaining momentum.
Two of the top label claims are focused on "natural," "non-artificial." -
Cargill has been at the forefront of stevia innovation.
Decades of expertise has led to a full portfolio of solutions with multifaceted benefits.
Reduced-Sugar Beverage Prototypes
Mango/Guava-Flavored Carbonated Soda
You'll find it hard to believe that this sweet and fruity refreshment has zero added sugars or zero calories per serving – thanks to EverSweet® stevia sweetener + ClearFlo® natural flavor.
Tropical Fruit-Flavored Functional Water
This better-for-you beverage packs a nutritional punch, with 7 vitamins and minerals, zero added sugars and just 5 calories per serving.
