We connect with new partners to expand markets.
Growth for poultry in Asia
In Indonesia, the world’s fourth most-populous nation, convenience stores and petrol kiosks are where many consumers socialize and eat. To rapidly reach this growing market, Cargill formed a joint venture with local company So Good Food to deliver fully cooked chicken products. The venture combines So Good Food’s established brand recognition and distribution channels with Cargill’s world-class processing and product development expertise. Additionally, in Thailand, we are expanding our operations to increase exports regionally.
Jollibee Foods is the largest Asian foodservice brand, with more than 2,500 locations in its home country of the Philippines. This year, Cargill formed a joint venture to build a state-of-the-art processing facility that will supply a variety of chicken products to Jollibee’s restaurants. The partnership also provides local poultry farmers with breakthrough access to expanding urban markets.
In China, where e-commerce sales are higher than in the U.S. and Europe combined, Cargill is mobilizing our fully integrated poultry supply chain to reach consumers online. Our Sun Valley® brand is now available directly to consumers on platforms like Alibaba and Tencent. This focus on quickly changing taste and flavor preferences allows us to share valuable insights with our foodservice and retail customers. Also in China, we are partnering with Heifer International to assist small poultry farms – many led by women – in growing their operations with best practices in animal husbandry.
Assisting small businesses
Rising demand for animal protein must be met with strong distribution networks. In Central America, our poultry business works with owners of small local shops to provide business training and install refrigeration, so the shops can increase sales of fresh chicken products. These efforts provide greater access to protein and other nutritious products for consumers, while shop owners surveyed have increased sales by an average of 14 percent.
New sources of protein
Cargill, Silicon Valley-based innovator Calysta and third-party investors are constructing the world’s largest gas fermentation facility in the U.S. to make FeedKind® protein. Produced through a process where microbes feed on methane and are then converted into dried protein, FeedKind products will initially be substituted for fishmeal in aqua feed. This will help protect marine ecoystems by replacing fishmeal from up to 1 million tons of fish a year.
See more from our 2017 annual report