Honeysuckle White, Shady Brook Farms, debut holiday season ad campaign with Honest. Simple. Turkey. ® theme
Broadcast, cable, digital TV will deliver message to consumers across U.S.
WICHITA, Kan. - Nov. 15, 2016 – Holiday season television commercials for the Honeysuckle White® and Shady Brook Farms® turkey brands debut on network, cable and digital TV across the U.S., this week. The holiday campaign features independent family farmers who raise turkeys for Honeysuckle White and Shady Brook Farms, instead of actors, providing authenticity and transparency that is underscored by the Honest. Simple. Turkey® tagline.
“Thanksgiving is a time where families gather, celebrate tradition and find inspiration during the holiday season,” said Jan Hood, head of marketing for Honeysuckle White and Shady Brook Farms. “We’re inspired every day by our 700 independent family farmers who raise honest, simple turkey without growth-promoting antibiotics, added hormones or steroids. They work diligently throughout the year so that families can sit down together around their Thanksgiving tables and enjoy a wonderful turkey dinner.”
Underscoring its commitment to honest, simple turkey, both Honeysuckle White and Shady Brook Farms eliminated the use of antibiotics for growth promotion purposes in early 2015, then eliminated the use of the antibiotic gentamicin (a shared-class drug used in both human and animal health) in hatcheries earlier in 2016.
The 30-second Honeysuckle White and Shady Brook Farms commercials will air on broadcast, cable and/or connected/digital TV during morning, early news and prime time periods.
Based on recently gathered consumer research insights, Cargill created its holiday season TV advertising campaign to celebrate the many unique family traditions that take place at Thanksgiving in the U.S. The goal is to provide turkeys that make these Thanksgiving traditions memorable.
The holiday campaign also includes video vignettes of “An Honest Meal,” where Honeysuckle White and Shady Brook Farms independent family farmers were paired with food bloggers. The bloggers visited the farms to get to know the farmers and draw inspiration to create unique recipes. With full plates and new friendships, farmers and bloggers shared a Thanksgiving meal and learned that for every dish, there’s always a meaningful story behind it.
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have 155,000 employees in 70 countries/regions who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.