Telling your food story — good for business
Learn more about the Responsible Supply Chain advisory team
The food industry is changing.
Consumers are demanding more information about where their food comes from. They want to know how it's made. They want to know if it's sustainably sourced.
Calling it the "War on Big Food", Fortune magazine says consumers are looking for authenticity and simplicity in their food. One industry veteran called the current food landscape the most "dynamic, disruptive and transformational time" of his career.
Consumer demands led retailers like Walmart to reward manufacturers with "Made By a Sustainability Leader" badges for products on its ecommerce site.
The Walmart program was unveiled in February 2015. There are critics. The Harvard Business Review and U.S. News and World Report pointed out issues like lack of an agreed upon definition for sustainability and that the company efforts are self reported. But, both outlets give Walmart credit for putting pressure for sustainability on suppliers.
You can answer demands by consumers and retailers like Walmart - by taking a deep dive into your supply chains.
Listen as Cargill executives talk about the importance of telling your food story and how companies can do that.