Cargill Beef NASCAR racing enters 4th season, Trevor Bayne driving No. 6 Ford Mustang and national consumer promotion
“Tailgating with Trevor ” sweepstakes offers chance to win a personalized tour of Roush Fenway Racing headquarters, VIP tailgating experience
WICHITA, Kan. � February 20, 2013 � When the Cargill Beef/Roush Fenway Racing No. 6 Ford Mustang takes the track for the February 23 NASCAR Nationwide Series race at Daytona International Speedway, driver Trevor Bayne will be competing for the racing team's third consecutive series championship. In 2010, Bayne became the youngest driver to win the Daytona 500 Sprint Cup Series race at age 20. He replaces 2011, 2012 Nationwide Series champion Ricky Stenhouse, Jr., who moved to the Sprint Cup Series with Roush Fenway for the 2013 season.
|Trevor Bayne will be driving the new black and gold No. 6 Ford Mustang carrying the “Our Certified Ground Beef™ ” theme.|
With a new black and gold Cargill paint scheme on the No. 6 Ford Mustang carrying the “Our Certified Ground Beef™ ” theme, Bayne will be driving both the car and a season-long, nationwide “Tailgating with Trevor ” consumer sweepstakes. The end-of-season grand prize drawing winner will receive an all-expense-paid trip to the Concord, N.C., Roush Fenway Racing headquarters for a personalized tour and a VIP tailgating experience.
“We're revving up promotional activities for our ground beef products with a program that inspirers grocery retailer participation and will excite consumers during the NASCAR racing season that overlaps the peak burger grilling months, ” said Tammy Shaw, vice president of Cargill Beef marketing and sales. “We'll be using all channels available to us to promote our racing program in 2013, including our new cargillgroundbeef.com Internet website, social media such as Facebook, Pinterest and Twitter, in-store promotion featuring point of sale materials including on-pack stickers, Facebook advertising, customized videos featuring Trevor Bayne and customized in-store programs � all focused on driving consumers to purchase Cargill ground beef. ”
Social media sites where consumers can follow the Cargill racing team and interact in “Tweet Up with Trevor ” activities will be: www.facebook.com/pages/Cargill-Beef-Racing/128201430686687 and http://twitter.com/6CargillBeef.
“Ground beef is an American food favorite used for many different recipes, from burgers to tacos, chili to meat balls, spaghetti sauce to nachos, all of which are great foods for NASCAR “tailgating ” at home or at the track, ” stated Shaw. “Our goal is to help consumers enjoy their favorite ground beef dishes while experiencing the 2013 NASCAR season. ”
Cargill will be the primary sponsor of the No. 6 Mustang for the following 2013 races:
- Saturday, February 23, Daytona International Speedway, Daytona Beach, Florida
- Saturday, March 23, Auto Club Speedway, Fontana, California
- Friday, April 12, Texas Motor Speedway, Forth Worth
- Saturday, May 4, Talladega Superspeedway, Talladega, Alabama
- Friday, May 10, Darlington Raceway, Darlington, S.C.
- Saturday, June 15, Michigan International Speedway, Brooklyn, Michigan
- Saturday, July 13, New Hampshire Motor Speedway, Loudon, N.H.
- Saturday, August 31, Atlanta Motor Speedway, Hampton, Georgia
- Saturday, October 5, Kansas Speedway, Kansas City, Kansas
- Friday, October 11, Charlotte Motor Speedway, Concord, N.C.
Mike Martin, 316-291-2126, [email protected]
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Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit Cargill.com and its news center.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport's first team-focused TV program and its award-winning social marketing campaign RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway.