Over one hundred million Americans are categorized as having high cholesterol. It’s an important health concern for consumers as well as an opportunity for food makers looking to help consumers find ways to better manage their health. A dairy company with a mission of creating healthier dairy products wanted to introduce a heart-healthy milk. They asked Cargill to help them develop it. 

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Cargill supplied them with CoroWise™ Naturally Sourced Cholesterol Reducer™ plant sterols, and worked with them to develop a way to incorporate it into dairy products without negatively affecting taste. Plant sterols have been recognized to help reduce blood cholesterol and are the subject of a US FDA health claim. A proprietary processing technology makes it possible to add CoroWise™ plant sterols to low or non-fat foods and beverages without negatively affecting taste or texture. 

The collaborative efforts paid off. Now the dairy sells a product with a uniquely successful niche in the marketplace, while consumers can choose to help reduce their cholesterol with a naturally healthy drink.

 This is how Cargill works with customers.