Consumers are demanding greener products

• 51% of consumers prefer to purchase products that are manufactured sustainably.¹
• 92% increase in sustainable bakery product launches since 2005.²
• Environmental sustainability was mentioned as the #2 issue – behind food safety – by GMA members.³

¹NMI, 2010
²Innova Market Insights, 2010
³Foodnavigator-usa.com, 2008

Tackle Today, Prepare for Tomorrow

Meet current challenges and take advantage of new opportunities in the sustainability space

Cargill’s Approach:

As a trusted corporate citizen and partner, Cargill can help you innovate around sustainability in three ways:

• Compliance – helping you meet customer expectations around certification issues and government requirements in areas such as food safety
• Managing Brand Risk – sourcing responsibly to protect your reputation
• Product Innovation – developing new, sustainable products that grow your sales and differentiate your brand

Challenge:

Creating new food products that win in the booming sustainable marketplace

Solution:

Developing sustainable ingredients to boost product sales and distinguish your brand – such as:

Horizon Milling® EcoFlour™ sustainable solutions:

• Using precision agriculture technology to reduce fertilizer usage and environmental impact, while improving wheat yields
• Identity preserved to link the technology to your brand
• Empowering consumers to make a difference with every flour purchase!