Hansen's Beverage Company gives consumers refreshing better-for-you drink options using Truvia® rebiana 

Hansen's Beverage Company is determined to be the best.  Hansen’s stays on top of consumer trends and re-evaluates their beverage offerings to meet consumer demand.  The partnership of Hansen’s Beverage Company and Truvia^® rebiana aligns exceptional strategic vision with superior development capabilities. 

For Hansen’s latest project, updating their Blue Sky^® Free soda line, Cargill was tasked with assisting in developing two new flavors sweetened with Truvia^® brand sweetener:  Mandarin Orange and Lemonade Soda.  Hansen’s recently debuted these new flavors at the Natural Products West show and subsequently rolled them out to stores this past March.  The wide application use of Truvia^® rebiana in Hansen’s product line speaks to both Hansen’s beverage creativity and the exceptional functionality of Truvia® rebiana.

The trends are clear; consumers are looking for healthy and natural products.  "Hansen's^® Natural is responding to the growing consumer demand for healthier, natural and functional products that refresh and taste great without unnecessary calories," said Patty Fender, new product development manager for Hansen Beverage Company."  The opportunity to expand our Hansen's^® Natural line is definitely here, and we've been able to do so successfully in partnership with the Truvia^® brand.” 

Almost half of shoppers aged 18-29 reported that “natural” is very to extremely important on a food label.⁽¹⁾  It has been estimated that natural foods and beverage sales are expected to grow by an average of 6% over each of the next five years.⁽²⁾  Hansen’s beverages sweetened with Truvia^® brand sweetener will undoubtedly contribute to this exciting growth trend. 

Truvia^® rebiana works in almost all beverage applications:  enhanced waters, juice beverages, iced teas, and flavored dairy beverage. In beverages, rebiana is one of the more stable sweeteners due to its high temperature and acid stability.  Truvia^® rebiana also blends well with other sweeteners like sucrose and erythritol to enhance the taste, mouthfeel, sweetness, and economics of beverage applications. 

There are currently more than 12 Hansen’s beverage and food products featuring Truvia^® rebiana.  These Hansen’s products demonstrate the growing consumer market for products with the great tasting, zero-calorie natural sweetness of Truvia^® brand sweetener.  For more information on creating reduced sugar, reduced calorie beverage solutions contact Ralf Loeffelholz at ralf_loeffelholz@cargill.com or 952-984-5864.

⁽¹⁾ 2009 HealthFocus Trend Report

⁽²⁾ 2010 NMI, Health and Wellness Trends Report