Every aspiring chocolatier faces two obstacles to success.  First, of course, you must make an exceptional product that attracts and satisfies customers.  And second, you must position, manage and market your business to make money in an increasingly competitive marketplace.

The Chocolatier’s Workshop is a 3-day hands-on seminar conducted by senior staff of Cargill Cocoa & Chocolate along with a select team of outside professionals.

In The Chocolatier’s Workshop, you will learn time-tested techniques for making superb chocolate products.  More importantly you will learn how to make those products stand out on the shelf and in the minds of your customers.  You will learn the importance of branding, packaging, and merchandising.  You will receive practical instruction on the legal, accounting, insurance and organizational processes required to manage a retail business.  You will learn from best-in-class examples.  And you will leave the workshop with all of the tools necessary to develop, write and implement a successful marketing plan for your business.