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CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols are now available in great-tasting Cardio Chews™

1 June 2009

    Contact: Pam Stauffer, 952-742-6080, pam_stauffer@cargill.com
    Mike Danielson, Media Relations, 612-798-7214, miked@mediarelations.com

MINNEAPOLIS - On-the-go convenience has arrived for Americans seeking a way to help lower their LDL cholesterol. Cargill's CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols is now available in individually-wrapped Cardio Chews(tm). Now adults who enjoy over-the-counter Cardio Chews™ twice daily with meals, and follow a healthy diet of foods low in saturated fat and cholesterol, may see their cholesterol numbers start to drop in as little as four weeks.

Available in both cherry and chocolate flavors, Cardio Chews™ are sugar free and contain just 30 calories and 0.4g plant sterols per single chew serving. They are available nationwide in a 28-chew package, which is a two-week supply. Cardio Chews™ are initially available at ShopKo and online at Drugstore.com, Walgreens.com, Walmart.com, Target.com, Samsclub.com, Meijer.com, and Amazon.com

Backed by a U.S. Food and Drug Administration (FDA) health claim* and significant scientific research demonstrating their effectiveness at lowering cholesterol, plant sterols are capturing the attention of more and more healthcare professionals who are promoting their use to their patients and clients.

Plant sterols are found naturally in fruits, vegetables, breads and other whole grain products, and most vegetable oils. However, most people, including vegetarians, find it difficult to consume sufficient amounts of plant sterols in these foods daily to have a cholesterol-lowering effect.

The combination of CoroWise™ plant sterols with the on-the-go convenience of individually-wrapped chews, makes it easier than ever for Americans to be proactive in the fight against heart disease, the nation's number one killer.

"Cardio Chews™ join a rapidly growing list of commonly consumed products that now contain CoroWise™ plant sterols," said Pam Stauffer, global marketing programs & communications manager, Cargill Health & Nutrition. "We look forward to promoting this exciting new product through our brand support outreach programs that reach both consumers and healthcare professionals."

For more information visit www.corowise.com. And find us on Facebook - search corowise. CoroWise™ plant sterols is proud to be an American Dietetics Association Premier Sponsor.

*Foods or dietary supplements containing at least 0.4g per serving of free plant sterols taken twice daily with meals for a daily total intake of at least 0.8g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

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Cargill is an international provider of food, agricultural and risk management products and services. With 160,000 employees in 67 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed.