Cargill invests $35 million in Europe to produce soluble fibers that meet consumer demand for healthier products
Fibers enable food manufacturers to create calorie-reduced products with improved nutritional profiles
MECHELEN, Belgium (October 24, 2019) – Cargill is investing $35 million (EUR 32 million) in Europe to add soluble fibers to its current broad portfolio of starches, sweeteners & texturizers. Cargill’s new soluble fibers will enable sugar reduction up to 30% as well as calorie reduction and fiber enrichment in confectionery, bakery goods, fillings, cereals, ice cream and dairy, whilst maintaining the desired appearance, taste and texture. The investment is part of Cargill’s continued efforts to offer on-trend solutions and marks its first move into soluble fibers in Europe.
“Calorie and sugar reduction remains a key priority for many manufacturers amid growing interest from health-conscious consumers,” says Jan-Peter Scheurwater, Cargill global strategy and business development director, sweetness. ‘’As a holistic provider of sweetness solutions, Cargill is addressing this need by developing fiber ingredients which enable improvement of the nutritional profile, including sugar and calorie reduction, in consumer products.”
In terms of market activity, Innova notes an average increase in European product launches with fiber claims of 23% and a 16% increase in products with sugar-reduced claims over the past five years. Especially low sugar claims showing the strongest growth.
“This is a crucial investment to complement the broad portfolio of starches, including label-friendly functional and native starches, texturizers and sweeteners, ranging from full- to no-calorie Cargill makes available to our manufacturing customers. Our expanded offerings support the wide range of product formulations our customers need, while helping them meet changing consumer preferences,” says Alain Dufait, managing director Cargill Starches, Sweeteners and Texturizers Europe.
The new product line will be based on patented, advanced proprietary technology in order to offer great taste and mouthfeel, combined with enhanced product quality. The Cargill soluble fiber products are expected to be launched in 2021 - expanding quickly into other categories and adding more market innovations.
With Cargill’s deep ingredient and formulation know-how, excellent application capabilities, broad portfolio of complementing ingredients and secure supply chain, the company is perfectly positioned to support customers with all product formulation needs.
Ilinca Munteanu, [email protected]
Cargill’s 160,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 154 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture.
About Cargill Starches, Sweeteners & Texturizers
Cargill Starches, Sweeteners & Texturizers business develops and commercializes ingredients made from renewable and nature-derived sources. We employ about 10,000 employees in 40 countries who are committed to deliver our food, feed and industrial customers with high-quality products. We process corn, wheat, potato, peas, seaweeds, fruit-peels, sunflowers, rapeseed and soy to manufacture a comprehensive collection of value-added ingredients dedicated to the food & beverage, papermaking & corrugating, pharmaceutical, and animal nutrition industries.
We take a unique approach to each of these categories to help our customers thrive and deliver them valuable products and services. In the food space, we focus on sweetness, texture and protein & specialties innovations, while our industrial offer is designed to supply solutions made with renewable materials Our portfolio includes sweeteners, starches, ethanol, acidulants, proteins, texturizers, corn oil, dry corn ingredients, specialties and animal feed ingredients.