Dairy capabilities: Insights-driven innovation
Consumer-pleasing innovation starts with a deep insight into the market trends and consumer needs. Cargill’s proprietary consumer studies offer insights to help understand emerging trends and what consumers want. Our category deep-dives and ingredient specific learnings can perfectly complement the knowledge you already have.
TrendTracker™ & Foresights
Cargill’s proprietary perspective on global consumer food & beverage trends, complemented by bespoke Food & Beverage and Indulgence trends from The Food People help paint a holistic picture of what’s cooking in the dairy category and is our starting point to co-create concepts that will please tomorrow’s consumers.
Cargill IngredienTracker EMEA 2025
Primary research into consumers’ perception of ingredients is critical to help steer our innovation efforts to ensure our portfolio evolves with consumer needs. Coupled with our regulatory expertise we can steer your reformulation efforts to where it matters.
Category & consumer insights
Holistic view of emerging trends & consumer attitudes/behavior in dairy & alternatives to dairy through industry market and innovation data. Discover your next growth opportunity by exploring insights into specific categories and how Cargill can help you innovate.
Download the latest dairy insights reports:
The state of the dairy desserts market
The state of flavored milk drinks
How we use our insights expertise to co-create winning solutions for our customers
A large dairy manufacturer asked for our help as they were designing the future roadmap of one of their top selling neutral dairy desserts. They were particularly keen to explore routes for line extensions that could strengthen the brand while dialing up the indulgence.
Our solution:
We organized a customer engagement session where we started with a consolidated view on the dairy desserts market: the market evolution, the consumer insights and market trends, followed by a deep dive into our proprietary “Indulgence trends” report with a focus on chocolate ideas that can be applied to dairy.
Getting hungry after all this inspiration, we then showcased tailor-made prototypes – concepts that were already pre-tested with category consumers on interest and appeal and approved. Turns out that the consumers and our customers both picked the same winning concept, which is under development as we speak.