Ice cream capabilities: Insights-driven innovation
Consumer-pleasing innovation starts with a deep insight into the market trends and consumer needs. Cargill’s proprietary consumer studies offer insights to help understand emerging trends and what consumers want. Our category deep-dives and ingredient specific learnings can perfectly complement the knowledge you already have.
What's in the freezer?
Discover your next growth opportunity by exploring a snapshot of the freshest ice cream market developments and trends.
Cargill IngredienTracker EMEA 2025
Primary research into consumers’ perception of ingredients is critical to help steer our innovation efforts to ensure our portfolio evolves with consumer needs. Coupled with our regulatory expertise we can steer your reformulation efforts to where it matters.
How we use our insights expertise to co-create winning solutions for our customers
A large ice cream manufacturer asked for our help to inspire them on next generation ice cream concepts. They were particularly keen to explore routes for line extensions that could strengthen their hero brand while dialing up the indulgence.
Our solution: We organized a customer engagement session where we started with a consolidated view on the ice cream market: market evolution, consumer insights and market trends, with a focus on up-and-coming trends that can be applied to ice cream. Getting hungry after all this inspiration, we then showcased tailor-made prototypes – concepts that were already pre-tested with category consumers on interest and appeal and approved. Turns out that the customer loved our approach so much they have asked to have it added to our contract to organize such a session every year from now on.