Taste wins – while ingredients matter
Consumer preference
84%
of consumers say taste is the #1 factor in purchase decisions1
Purchase drivers
57%
said they’re more likely to opt for lower-sodium or “healthier” options2
Salt: A surprising tool for delivering on trends
Salt is a key ingredient in food production. The right salt can improve your product and process.
- 5 top trends fueling the food & beverage market
- Current perspectives on “clean label,” sodium content
- Alberger® salt advantages: flavor, performance & sodium reduction in formulation!
Salt Innovation
Alberger® Salt — Consistent sensory experience. Superior performance.
Alberger® salt’s unique crystalline shape and lower bulk density help it outperform granulated salt.
Flavor impact
Improved solubility and superior blendability deliver a salty burst of flavor in every bite
Label-friendly
Labels simply as “salt” — great for proactive consumers focused on mindful eating
Sodium reduction
Use less salt without compromising flavor or functionality
More food salt solutions from Cargill
Cargill Innovation
Sodium reduction solutions
Explore Cargill solutions for helping customers create great-tasting products with less sodium.
Ingredients
Pink Himalayan salt
This natural, unrefined rock salt can enhance premium perception of finished products.
Ingredients
Cargill sea salt
Made naturally with sun, wind and time™
Cargill offers one of the broadest portfolios of sea salt.
SOURCES:
1. IFIC Food & Health Survey, 2025. 2. IFIC. “Spotlight Survey: American Consumer Perceptions of Sodium in the Diet.” 2024. (Among those who check the Nutrition Facts)