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Welcome to Cargill's TrendTracker – our comprehensive view on the trends driving food & beverage choices!

Consumers’ relationship with food is evolving.  Across the four macro trends and 10 food & beverage trends that Cargill tracks, consumer perceptions and behaviors indicate a more active relationship with food.

Since the pandemic, the focus on Health is increasing, but in a highly individualized way.  All the health trends point to purposeful. Consumers are watching what they put into their bodies, expecting the foods they eat to enable their health goals and values. They are mindful and seek out good, and by good, it needs to do something. They are focused on the long game beyond what is right in front of them. 

Meanwhile, when Indulging, they choose to indulge all the way instead of what we used to see in the past – putting restrictions on themselves that were difficult to sustain. When limiting, today’s consumers expect the same experience.   

More and more consumers are defining Value, not just by price. They are willing to invest in products that deliver on their distinct needs and values. Indulgence and Functional Health categories that do this are growing in both dollars and units – even during peak inflation. 

If you want to learn more, contact your Cargill representative to schedule a review of the research.

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