Cargill's Proprietary Perspective on Global Food & Beverage Trends
Welcome to Cargill's TrendTracker proprietary trends insights about food and beverages!
We understand that today's consumers are facing a myriad of forces impacting their consumption patterns, from inflation to the lingering effects of the pandemic. However, despite these challenges, there are still exciting and evolving trends in the food and beverage industry.
We have identified four macro trends plus 10 food & beverage trends shaping how consumers approach food and beverages.
For example, we're tracking how ideas around indulgence are evolving with our Indulge Me and Healthier Spin trends. On the one hand, there remains plenty of appetite for straight-up indulgence – and consumers don't want to feel shame or guilt about it. On the other hand, there is growing interest in making traditionally indulgent products healthier, either by removing undesirable ingredients or adding ingredients with benefits.
If you want to learn more, contact your Cargill representative to schedule a review of the research.