Cargill highlights innovations for a healthier future at 3rd CIIE
Company introduces sustainable and healthier product innovation for Chinese consumers
Shanghai (November 5, 2020) – In its third year of attendance, Cargill has brought a wide array of innovative food and agriculture products to the China International Import Expo (CIIE), November 5-10, in Shanghai. Product introductions range from plant-based proteins, food ingredients and animal nutrition to personal care and dielectric fluid for power transformers. Through Cargill’s continuous innovation efforts and research and development investments, the company is responding to Chinese consumers’ increasing demand for healthier food ingredients and healthier personal products to match their healthier lifestyle decisions.
“Innovation is critical for Cargill in China, and we are very glad to highlight some of the innovative products tailored for Chinese consumers during CIIE,” said Jerry Liu, president of Cargill China. “We bring global and local expertise altogether to innovate for the China market. CIIE is not only a place for us to showcase our innovations, but a great platform for us to obtain consumer insights, which will in turn further drive our product development.”
Visitors to the 200 SQM booth of Cargill can “taste” the innovations, with alternative proteins and food ingredients cooked onsite by Cargill chefs. Attendees can also experience interactive games that demonstrate the unique features Cargill products from beauty to on farm productivity solutions.
Alternative Protein Innovation
Cargill introduced plant-based protein to the China market in April of 2020. The plant-based chicken alternative nuggets and beef alternative patty, under Cargill’s own brand PlantEver, is now available at multiple online and offline channels, including Tmall, JD.com, and all 97 Metro supermarkets across China. Cargill and Lawson’s co-branded, plant-based alternative chicken roll and scallop sandwich can be purchased from more than 1,600 Lawson stores in East China. And, most recently in October, KFC China has launched several plant-based menu items in 120 outlets of six cities in partnership with Cargill.
Introducing Food Ingredients with Health, Taste and Sustainability Benefits
Flavored syrups, including stevia-flavor syrup, crystal sugar syrup and brown sugar syrup, are well-suited for the beverage and dairy markets. With its ever-expanding sweetness ingredient portfolio, Cargill is able to provide customers with sugar reduction solutions to meet the growing demand of Chinese consumers for healthy products that keep their desired taste.
Healthy oils, under the brand of Happy One, were introduced in China and are available consumers through e-commerce channels including jd.com and Tmall. The products of Happy One range from canola oil, corn germ oil, peanut oil, soybean oil to sunflower oil, which are lower in saturated fat.
Enhancing Farm Productivity through Innovation
Cargill introduced 5H Solution to help animal farmers in China effectively manage their farms and enhance productivity. This solution also is helping farmers respond to China's ban of the use of hormones in animal feed, starting in July of 2020. The Cargill 360 program was also launched in 2019 to help farmers fight again ASF through comprehensive prevention and control.
Sustainable innovation in Bioindustrials
FR3 Fluid is a new innovation in natural ester dielectric and insulting fluid for power distribution transformers. As a natural ester derived from 100 percent renewable vegetable sources, FR3 is cost-effective, allows for enhanced capacity, and can contribute to fire safety and is more environmentally sound
Cargill FiberDesignTM Sensation is an environmentally friendly personal care product that uses lemon peels for texturizing and emulsion stabilization in cosmetics. It uses the citrus peels that normally would be waste in pectin production, allowing for a more sustainable circular supply chain.
Adding efficiency to customer and consumer interactions through digitalization
Cargill is continuously investing in digitalization capabilities for its supply chain. Direct system integration from order to delivery and ease-to-use digital customer portals are transforming the way Cargill engages with its customers in China. The digital solutions from Cargill, such as Barge Delivery WeChat Mini Program for customers to track their order delivery via river transport, has brought about better customer experiences with highly improved data visibility, operational efficiency, and cost management. Especially in light of COVID, with enhanced virtual work, Cargill has found ways to keep the connection to customers and deliver on their demands. Cargill hosted online sessions on swine nutrition and biosecurity in China with thousands of farmers.
Investing in Innovation in China
Cargill has Innovation Centers headquartered in Shanghai and Beijing. They are tasked with innovating around new products, new flavors and new menus in the areas of food ingredients, animal protein, and bioindustrials. The company also has application centers and technical service centers in Bazhou of Hebei Province and Songyuan of Jilin Province which provide tailored solutions for local customers. These facilities work closely with their counterparts around the world to meet customer needs and bring innovations to market.
During this year’s CIIE Conference, Cargill expects to sign agreements totaling approximately $2.7 billion (USD) for import of products including beef, grain, and Iron ore, which are sourced around the world.
Cargill executives including the company’s President of Asia Pacific Robert Aspell, President of China Jerry Liu and other business leaders will attend different meetings, forums and seminars to exchange ideas on broad subjects such as trade, food safety and economic development.
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Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 156 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture. For more information, visit Cargill.com and our News Center.