Trends expertise

Stay ahead of the curve with Cargill’s trends expertise

Anticipating industry trends or determining which recipe consumers will love needn’t be down to guesswork. Whether you are looking for high-level market insights or prefer to go in-depth in your specific category and applications, Cargill can help make sure you never miss out through the many and various trends we monitor – from macro and food trends to ingredient and category ones.

Stay ahead of changing consumer demands and respond successfully to key challenges

We can help you to:

• Examine macroeconomic trends shaping the economy, individuals and society
• Understand consumers’ needs and behavioral change
• Analyze key issues in the food industry, through food trends

Dive into your category and applications with a chocolate perspective from an industry leader

Get all the knowledge needed to:

• Recognize potential new markets and growth opportunities through market data
• See the key global trends and positionings shaping your category, with a clear focus on cocoa and chocolate
• Discover the world of cocoa and chocolate and look beyond your specific category for new ideas and inspiration, through cocoa, chocolate and coatings & fillings ingredient trends

Helping you create your next breakthrough innovation

Through our broad trends monitoring we help you identify growth opportunities and offer insights to overcome your biggest business challenges, giving you what it takes to successfully go to market with your next delicious innovations.