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SimPure Label-Friendly Functional Native Starch


For a growing number of consumers, simpler is better. Simpler labels. Familiar ingredients.  And still, when it comes to texturizing ingredients, functionality is key.  The SimPure™ portfolio of label-friendly functional starches balances both beautifully.

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Simple, yet powerful.

Recognizing that individual native starches may not offer the full functionality desired, SimPure™ leverages the unique properties of a variety of botanical sources to address some of today's most important texturizing challenges.

In our growing SimPure™ portfolio, our starches help address consumers' desire for label-friendly products, along with greater process tolerance, shelf life and storage stability. Cargill's formulation and technical experts can help you identify the right solution for your specific application.

SimPure™ 995 Portfolio

Potato-based starch solutions for a range of applications and mild to moderate processing conditions.

Succulent texture for meats/meat substitutes, culinary soups and sauces.  Egg replacement in bakery applications. 

SimPure™ 99500 is a label-friendly cook-up potato starch that provides high viscosity and excellent water binding in low-temperature, low-shear processing. A neutral flavor profile and rich mouthfeel make SimPure™ 99500 well-suited for meat and meat analog applications, culinary soups and sauces.  

Mild-processed formed sausages
  • Enhances texture, firm bite
  • Offers good slice-ability
Mild-processed formed chicken nuggets
  • Simplifies shaping with a less-sticky meat substrate
  • Provides a firm texture and bite
Mild-processed burgers/meat substitute burgers
  • Simplifies shaping with a less-sticky meat substrate
  • Can extend product shelf life
Egg replacement in bakery applications
  • Can reduce cost in formulation by replacing egg
  • Provides excellent structure-forming properties and water-holding capacity


Simple Ingredients. Pure Functionality.™


The new SimPure™ portfolio of functional native starches offers food and beverage manufacturers a label-friendly solution, together with greater process tolerance, shelf life and storage stability.


SimPure Q&A

SimPure Q&A

Michelle Kozora leads Cargill’s team of food science professionals focused on starches. With more than 20 years of experience, she’s helped hundreds of companies achieve their product formulation goals.


Making Frozen as Consumer Pleasing as Fresh

Making Frozen as Pleasing as Fresh

Hard-working, label-friendly ingredients help formulators
deliver the next generation of frozen foods.


Native Starches - Thinking Outside of the Box

Native Starches - Thinking outside of the box

We have done some work to adapt native starches to bring some of the same function as modified starch. We have made them physically stronger so they can perform more like a modified starch.


Simple Starches Solve Complex Challenges

Simple starches solve complex challenges

For today’s label-conscious consumer, simple recipes and recognizable ingredients are no longer enough. Increasingly, consumers want to know how those ingredients were produced. It’s a movement that has sparked a return to familiar ingredients, including basic starches.


Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.