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SimPure Label-Friendly Functional Native Starch


For a growing number of consumers, simpler is better. Simpler labels. Familiar ingredients.  And still, when it comes to texturizing ingredients, functionality is key.  The SimPure™ portfolio of label-friendly functional starches balances both beautifully.

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Simple, yet powerful.

Recognizing that individual native starches may not offer the full functionality desired, SimPure™ leverages the unique properties of a variety of botanical sources to address some of today's most important texturizing challenges.

Our growing SimPure™ portfolio currently includes waxy corn- and potato-based starches.  SimPure label-friendly functional starches help address consumers' desire for label-friendly products, along with greater process tolerance, shelf life and storage stability.

SimPure™ 994 Portfolio

Waxy corn-based starches ideal for culinary/convenience and dairy applications, offering moderate to high process stability.

Creates rich texture in culinary/convenience soups, sauces, dairy desserts and ready meals. 

SimPure™ 99400 is a label-friendly, cook-up waxy corn starch that offers consistent performance, comparable to modified starches, with little to no reformulation. Ideal for mild to moderate processing conditions and both neutral and acid applications. The starch composition of SimPure™ enables simple starch labeling. 

Culinary/convenience soups, sauces and gravies
(chilled and ambient)
  • Delivers rich, satisfying mouthfeel and texture
  • Offers comparable viscosity to modified starches
  • Retains viscosity through mild to moderate heating processes
  • Neutral taste and color profile
Dairy desserts, including custards,
puddings, Dutch vla
  • Offers exceptional viscosity and mouthfeel
  • Provides stability through pasteurization and gentle cooking
  • Offers comparable viscosity to modified starches
  • Neutral taste and color profile
Mild-processed ready meals
(ambient, chilled and frozen)
  • Delivers rich, satisfying mouthfeel
  • Retains viscosity through mild to moderate heating processes
  • Offers comparable viscosity to modified starches
  • Neutral taste and color profile


SimPure™ 995 Portfolio

Potato-based starch solutions for a range of applications and mild to moderate processing conditions.

Succulent texture for meats/meat substitutes, culinary soups and sauces.  Egg replacement in bakery applications. 

SimPure™ 99500 is a label-friendly cook-up potato starch that provides high viscosity and excellent water binding in low-temperature, low-shear processing. A neutral flavor profile and rich mouthfeel make SimPure™ 99500 well-suited for meat and meat analog applications, culinary soups and sauces.  

Mild-processed formed sausages
  • Enhances texture, firm bite
  • Offers good slice-ability
Mild-processed formed chicken nuggets
  • Simplifies shaping with a less-sticky meat substrate
  • Provides a firm texture and bite
Mild-processed burgers/meat substitute burgers
  • Simplifies shaping with a less-sticky meat substrate
  • Can extend product shelf life
Egg replacement in bakery applications
  • Can reduce cost in formulation by replacing egg
  • Provides excellent structure-forming properties and water-holding capacity


SimPure Product Overview

SimPure Sell Sheet

Simple Ingredients, Pure Functionality.™


These Label-friendly Starches Can Take the Heat

SimPure 994 Modified Starch

For years, modified starches were staples of the texturizing world.  But today, simpler labels and familiar ingredients reign supreme.


SimPure™ Label-Friendly Starches

SimPure™  Label-Friendly Starches

Consumers want simpler labels and familiar ingredients. The expanding SimPure™ portfolio balances label-friendly appeal with functional performance


SimPure Q&A

SimPure Q&A

Michelle Kozora leads Cargill’s team of food science professionals focused on starches. With more than 20 years of experience, she’s helped hundreds of companies achieve their product formulation goals.


Making Frozen as Consumer Pleasing as Fresh

Making Frozen as Pleasing as Fresh

Hard-working, label-friendly ingredients help formulators
deliver the next generation of frozen foods.


Native Starches - Thinking Outside of the Box

Native Starches - Thinking outside of the box

We have done some work to adapt native starches to bring some of the same function as modified starch. We have made them physically stronger so they can perform more like a modified starch.


Simple Starches Solve Complex Challenges

SimPure Functional Native Starch Convenience Foods Application

For today’s label-conscious consumer, simple recipes and recognizable ingredients are no longer enough. Increasingly, consumers want to know how those ingredients were produced. It’s a movement that has sparked a return to familiar ingredients, including basic starches.



Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.