SimPure Label-Friendly Functional Native Starch
For a growing number of consumers, simpler is better. Simpler labels. Familiar ingredients. And still, when it comes to texturizing ingredients, functionality is key. The SimPure™ portfolio of label-friendly functional starches balances both beautifully.
Simple, yet powerful.
Recognizing that individual native starches may not offer the full functionality desired, SimPure™ leverages the unique properties of a variety of botanical sources to address some of today's most important texturizing challenges.
Our growing SimPure™ portfolio currently includes waxy corn- and potato-based starches. SimPure label-friendly functional starches help address consumers' desire for label-friendly products, along with greater process tolerance, shelf life and storage stability.
SimPure™ 994 Portfolio
Waxy corn-based starches ideal for culinary/convenience and dairy applications, offering moderate to high process stability.
SimPure™ 995 Portfolio
Potato-based starch solutions for a range of applications and mild to moderate processing conditions.
SimPure Product Overview
Simple Ingredients, Pure Functionality.™Download
These Label-friendly Starches Can Take the Heat
For years, modified starches were staples of the texturizing world. But today, simpler labels and familiar ingredients reign supreme.Download
SimPure™ Label-Friendly Starches
Consumers want simpler labels and familiar ingredients. The expanding SimPure™ portfolio balances label-friendly appeal with functional performanceDownload
Michelle Kozora leads Cargill’s team of food science professionals focused on starches. With more than 20 years of experience, she’s helped hundreds of companies achieve their product formulation goals.Download
Making Frozen as Consumer Pleasing as Fresh
Hard-working, label-friendly ingredients help formulators
deliver the next generation of frozen foods.
Native Starches - Thinking Outside of the Box
We have done some work to adapt native starches to bring some of the same function as modified starch. We have made them physically stronger so they can perform more like a modified starch.Download
Simple Starches Solve Complex Challenges
For today’s label-conscious consumer, simple recipes and recognizable ingredients are no longer enough. Increasingly, consumers want to know how those ingredients were produced. It’s a movement that has sparked a return to familiar ingredients, including basic starches.Download
Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.