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SimPure Label-Friendly Functional Native Starch


For a growing number of consumers, simpler is better. Simpler labels. Familiar ingredients.  And still, when it comes to texturizing ingredients, functionality is key.  The SimPure™ portfolio of label-friendly functional starches balances both beautifully.

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Simple, yet powerful.

Recognizing that individual native starches may not offer the full functionality desired, SimPure™ leverages the unique properties of a variety of botanical sources to address some of today's most important texturizing challenges.

Our growing SimPure™ portfolio currently includes waxy corn-, potato-, and tapioca-based starches.  SimPure label-friendly functional starches help address consumers' desire for label-friendly products, along with greater process tolerance, shelf life and storage stability.

SimPure™ 994 Portfolio

Waxy corn-based starches ideal for culinary applications like frozen ready-meals/canned-soups/sauces/meals and canned pet food, offering moderate to very high process stability.

Creates rich texture in frozen ready meals and canned soups/sauces/meals. 

SimPure™ 99400 is a label-friendly, non-gelling waxy corn starch that offers consistent performance, comparable to modified starches, with little to no reformulation. The Non-GMO Project Verified starch is ideal for kettle-cooked products that undergo mild to moderate processing conditions at neutral pH conditions. 

Ready meals, soups, sauces and gravies
  • Delivers rich, satisfying mouthfeel and texture
  • Offers comparable viscosity to modified starches
  • Retains viscosity through mild to moderate heating processes
  • Provides emulsion stability
  • Neutral taste and color profile
Canned pet food
  • Provides non-gelling texture
  • Offers emulsion stability
  • Particulate suspension and fill aid


SimPure™ 995 Portfolio

Potato-based starch solutions for meat and meat alternatives with mild to moderate processing conditions.

Succulent texture for meats/meat alternatives.  Reduces staling in bakery applications. 

SimPure™ 99500 is a label-friendly gelling potato starch that provides high viscosity, heavy-bodied texture and excellent water binding in low-temperature, low-shear processing. It is ideal for meat and meat alternatives that require low gelatinization temperatures, providing structure, firmness, yield improvement, purge control and emulsion stability.  

Formed sausages
  • Enhances texture, firm bite
  • Offers good slice-ability
Formed chicken nuggets
  • Simplifies shaping with a less-sticky meat substrate
  • Provides a firm texture and bite
Burgers/meat substitute burgers
  • Simplifies shaping with a less-sticky meat substrate
  • Can extend product shelf life
Bakery applications
  • Reduces staling thanks to excellent water retention


SimPure™ 996 Portfolio

Tapioca-based starch solutions for dairy/dairy alternatives, meat/meat alternatives, and pet foods.

Gives structure to meat/meat alternatives and canned pet food.

SimPure™ 99600 is a tapioca starch that provides soft-gelling properties that help create firm-but-succulent meat alternatives that require refrigeration stability. The Non-GMO Project Verified starch offers excellent water-holding capacity to reduce purge and improve juiciness. 

Meat / Meat Alternatives
  • Provides structure and finished texture
  • Delivers excellent water-holding capacity to reduce purge over shelf-life and improve juiciness


SimPure™ 999 Portfolio

Tapioca-based starch solutions for dairy/dairy alternatives, dairy fruit prep, soups/sauces/ready meals and canned pet foods.

Indulgent, creamy texture in soups/sauces/ready meals and canned pet foods.

SimPure™ 99900 is a non-gelling tapioca starch that creates creamy, indulgent textures thanks to its fat-mimetic properties. The Non-GMO Project Verified starch offers excellent cold-storage stability, controlling syneresis over shelf-life. 

Ready meals, soups and sauces
  • Non-gelling thickener for rich sauces
  • Provides excellent syneresis control and cold-storage stability
  • Creates creamy textures to enhance mouthfeel, especially in reduced-fat or plant-based sauces
Canned Pet Food
  • Non-gelling texture ideal for gravies
  • Offers emulsion stability
  • Provides particulate suspension


SimPure Product Overview

SimPure Sell Sheet

Simple Ingredients, Pure Functionality.™


SimPure™ Tapping Into Tapioca

SimPure™ Tapping into Tapioca

New starches bring needed functionality to label-friendly space.


These Label-friendly Starches Can Take the Heat

SimPure 994 Modified Starch

For years, modified starches were staples of the texturizing world.  But today, simpler labels and familiar ingredients reign supreme.


SimPure™ Label-Friendly Starches

SimPure™  Label-Friendly Starches

Consumers want simpler labels and familiar ingredients. The expanding SimPure™ portfolio balances label-friendly appeal with functional performance


SimPure Q&A

SimPure Q&A

Michelle Kozora leads Cargill’s team of food science professionals focused on starches. With more than 20 years of experience, she’s helped hundreds of companies achieve their product formulation goals.


Making Frozen as Consumer Pleasing as Fresh

Making Frozen as Pleasing as Fresh

Hard-working, label-friendly ingredients help formulators
deliver the next generation of frozen foods.


Native Starches - Thinking Outside of the Box

Native Starches - Thinking outside of the box

We have done some work to adapt native starches to bring some of the same function as modified starch. We have made them physically stronger so they can perform more like a modified starch.


Simple Starches Solve Complex Challenges

SimPure Functional Native Starch Convenience Foods Application

For today’s label-conscious consumer, simple recipes and recognizable ingredients are no longer enough. Increasingly, consumers want to know how those ingredients were produced. It’s a movement that has sparked a return to familiar ingredients, including basic starches.



Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.