Voice of the Consumer
Health and wellness. Sustainability. Animal welfare. Consumers are bombarded daily with information on a wide spectrum of topics. Our consumer pulse surveys help you draw key insights that impact your decision-making.
Younger generations are showing a greater connection to the people, places and practices that raise our food. In fact, twice as many young respondents (18–34) in the U.S. and China reported knowing a livestock or seafood farmer compared to those over 55—with similar trends in Mexico and France.
Over the past five years, 44% of American and British consumers surveyed had added more fish to their diets. Poultry came in a close second, followed by beef and pork.
U.S. consumers are confident that their food is safe for grilling with 94% saying they believe protein is raised and processed with proper food safety measures
Consumers in general report they are three times more likely to prefer protein that were fed those natural feed additives to improve the animal’s digestive health and overall well-being.