Feed4Thought

Voice of the Consumer

Health and wellness. Sustainability. Animal welfare. Consumers are bombarded daily with information on a wide spectrum of topics. Our consumer pulse surveys help you draw key insights that impact your decision-making.

U.S. consumers are confident that their food is safe for grilling with 94 percent saying they believe protein is raised and processed with proper food safety measures

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Consumers in general report they are three times more likely to prefer protein that were fed those natural feed additives to improve the animal’s digestive health and overall well-being.

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Eighty-eight percent of Americans are willing to pay more for seafood that is certified as sustainably and responsibly sourced.

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Fifty-four percent of Americans and 69 percent of Brazilians prefer antibiotic-free beef, but how many will pay more for it? Find out:

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How do consumers rate the health benefits of fish versus fish supplements? Find out in a new Cargill survey:

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Cargill Feed4Thought survey finds 43 percent of American millennials and 65 percent of Spanish millennials say pig diets influence pork purchasing decisions.

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