Voice of the Consumer

Over the past five years, 44% of American and British consumers surveyed had added more fish to their diets. Poultry came in a close second, followed by beef and pork.

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U.S. consumers are confident that their food is safe for grilling with 94% saying they believe protein is raised and processed with proper food safety measures

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Consumers in general report they are three times more likely to prefer protein that were fed those natural feed additives to improve the animal’s digestive health and overall well-being.

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88% of Americans are willing to pay more for seafood that is certified as sustainably and responsibly sourced.

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54% of Americans and 69% of Brazilians prefer antibiotic-free beef, but how many will pay more for it? Find out:

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How do consumers rate the health benefits of fish versus fish supplements? Find out in a new Cargill survey:

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Cargill Feed4Thought survey finds 43 percent of American millennials and 65 percent of Spanish millennials say pig diets influence pork purchasing decisions.

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