Inside the TrendTracker 2024 “SIMPLIFY My Life” macro trend
In our trend-driven series, each edition of “Co-Creating Growth” will take you inside a macro trend from Cargill’s TrendTracker global trends framework, with commentary from our experts on how utilizing Cargill’s Food Solutions portfolio and expertise will help you meet these trends.
The proprietary TrendTracker perspective determines the most important macro trends (HEALTHY for me, CONSCIOUS consumption, EXPERIENCE it, and SIMPLIFY my life) impacting the food and beverage space, and then identifies food & beverage trends related to each macro trend.
In the fourth article in our series, we are going to look at the TrendTracker 2024 “SIMPLIFY My Life” macro trend. This relates to how today’s consumers are looking for ways to simplify their lives, reduce the clutter, and find efficiencies. They seek to simplify by spending more time at home and by using new technology. Both have been trending up for years and are expected to have longevity.
“SIMPLIFY My Life” is comprised of two food & beverage trends: INs & OUTs of eating and TECHNOLOGY backed. Check it out now!
Inside the TrendTracker 2024 “SIMPLIFY My Life” macro trend
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Inside the “SIMPLIFY My Life” trend
Today’s consumers are placing a high level of importance on experiences. They are seeking to maximize value as they make food and beverages purchases.