Consumers eat with their eyes first. That’s why color, alongside taste and texture, is crucial in product development. But achieving and maintaining those vibrant colors and shininess through intense production, without resorting to artificial additives, is a real challenge – especially in light-colored applications like bakery fillings. You also don’t want to sacrifice that perfect texture. Enter SimPure® Bright: a label-friendly solution that brings brightness to every bite of your bakery products.
Available in both cook-up and instant versions, SimPure® Bright* solutions will enable you to achieve the balance between label-friendliness and visual and textural appeal. Like other SimPure starches, you can label this corn-based product simply as “starch” or “corn starch.”1
The SimPure® Bright advantage
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Brighter end products: Designed for color-sensitive applications such as instant cream or fruit fillings for bakery that drive visual appeal. - Indulgent textures: Delivers creaminess, full body mouthfeel and luxurious texture to deliver an indulgent eating experience.
- Familiar labeling: Well-known, well-perceived ingredient2 for higher consumer appeal.
- Process tolerance: Available in two versions, to ensure they fit in your production process whether it’s cold or hot processing.
*Available in mainland Europe.
Brightening up bakery fillings
Cargill experts have tested the performance of SimPure® Bright in bakery fillings for vanilla (both cooked/ready to use and filling mixes), instant bakery creams (custard style), and fruit fillings (e.g., apricot and red fruits). In each case, the product has been shown to be bake stable and offer freeze-thaw stability.
Your solution for label-friendly bakery success
Available in both a hot process cook-up starch variant (SimPure® Bright 99406) and a cold instant starch option (SimPure® Bright 99476), these solutions will enable you achieve the balance between label-friendliness and visual & textural appeal. The corn-based products can simply be labeled as “starch” or “corn starch.”
SimPure® Bright 99406 (for hot processes)
“Excellent body and improved viscosity.”
Brings a smooth, non-gelling texture and excellent shine & sensory appeal. In neutral pH fillings such as vanilla and custard it delivers an improved viscosity allowing a lower dosage comparable to modified starch.
SimPure® Bright 99476 (for cold processes)
“We cook the starch, so you don’t have to.”
This instant starch brings convenience and energy savings to your production. Suitable for pre-bake and post-bake applications such as instant milk-or fruit-based fillings for bakery with a perfect texture.
Discover the vibrancy of SimPure® Bright
It’s time to bring brightness to every bite. Speak to our technical experts now to enable your label-friendly bakery success.
Meeting a real bakery filling need
The SimPure® Bright range comes in direct response to demand from you, our bakery customers.
Through developments in our manufacturing process, we were able to develop a starch solution that is still white after processing. Since it has no impact on the color of your end products, SimPure® Bright solutions are suitable for enhancing the appetizing appearance of a broad range of light colored bakery fillings.
Beyond visual appeal, SimPure® Bright offers excellent palatability and enables you to achieve a creamy, and viscous texture in your bakery product. Since SimPure® Bright helps to achieve a higher viscosity, it has been shown to be comparable in dosage to modified starch in certain applications. This means that certain customers may benefit from reduced starch dosage when compared to using other label-friendly starches.
Brightening up bakery fillings
Cargill experts have tested the performance of SimPure® Bright in bakery fillings for vanilla (both cooked/ready to use and filling mixes), instant bakery creams (custard style), and fruit fillings (e.g., apricot and red fruits). In each case, the product has been shown to be bake stable and offer freeze-thaw stability.
The choice of SimPure® Bright 99406 (cook-up) or SimPure® Bright 99476 (instant) depends on your specific requirements.
So, for example, if you are a bakery fillings manufacturer looking to make a label-friendly upgrade to your pumpable fillings (e.g. for injection into a donut), you may wish to opt for SimPure® 99406 (cook up). However, if you are supplying your bakers with a dry powder mix (e.g. to mix with milk and then inject), SimPure® 99476 (instant) may be the choice for you.
In the case of the latter this instant starch brings you convenience and energy savings in your production. After all, “we cook the starch, so you don’t have to.” Either way, this is where our technical expertise comes into play in helping you select the right starch to meet your unique needs.
A bright future in fruit fillings
Our fruit application experts have conducted several tests on the efficacy of SimPure® Bright 99406 (cook-up) in fruit fillings. For example, tests have shown that this solution helps bakers achieve a smooth and bake stable apricot filling with a whiter aspect. Furthermore, the filling was shown to be freeze stable. Interestingly, SimPure® Bright 99406 was shown to give higher viscosity (+20-30%) in this fruit filling than SimPure® 99405 label-friendly starch using a rapid viscometer analyzer (RVA). This higher viscosity performance translates into the potential for a 5-6% decrease in dosage, in order to achieve a similar texture.
In fruit fillings, SimPure® Bright 99406 is an ideal solution for manufacturers producing fruit fillings, and immediately applying them. Should you be a supplier of fruit fillings to your bakery customers (and therefore require transportation in cold storage for a longer period), we would advise you to combine this cook-up starch with another label-friendly texturizer to limit syneresis and extend shelf-life e.g. pectin. Our experts can advise you on how to achieve the optimal blend, while maintaining the texture functionalities.
Let SimPure® Bright bring vibrancy for you
It’s time to bring brightness to every bite. Speak to our technical experts now about why the SimPure® Bright range will enable your label-friendly bakery success.
The Cargill advantage
SimPure® Bright is part of the SimPure® family of label-friendly starches. Cargill continues to invest in label-friendly starches, continuously addressing evolving bakery manufacturer needs. Our extensive label-friendly starch portfolio is the starting point for your (re)formulation journey in bakery.
Cargill’s wide starch portfolio is backed by application centers offering extensive application know-how and pilot production facilities, helping you create new concepts and tailor existing formulations. Cargill brings unmatched technical support and expertise to a partnership focused on your success.
SimPure® label-friendly starches
SimPure® starches help address consumers’ desire for simple ingredients and familiar labels, at the same time giving manufacturers greater process tolerance, shelf life and storage stability.
1. The labeling, substantiation and decision making of all claims is the customers’ responsibility. We recommend you consult regulatory and legal advisors familiar with applicable laws, rules and regulations prior to making labeling claims decisions for your products.
2. Cargill IngredienTracker™ 2024, Europe, N=3121 consumers in UK, DE, FR, ES, TR, PL.