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Cargill's Dazzling New Bright White Chocolate: An Eye-Catching Innovation

October 29, 2021

In the age of social media, the visual appearance of products is becoming increasingly important to consumers. It is said that “you eat with your eyes” and according to one-in-five consumers, the visual appeal of a product is the most important factor when making a purchase decision, second only to taste (58% of consumers).

White chocolate is a visual highlight in itself and it is growing in popularity: in a 2021 survey, 15% of consumers claimed that white chocolate is their favourite type of chocolate, up from 11% from the previous year. However, regular white chocolate is not actually white and has a yellowish, creamy tint. Cargill’s Chocolate Engineers took this as a challenge and set out to create a dazzling white chocolate that is really and truly white in colour. They applied their sensorial expertise and technical chocolate experience and created a new chocolate: Bright White.

Bright White chocolate is a dazzling white chocolate. In fact, 92% consumers immediately recognized that Bright White is whiter than regular white chocolate. This new chocolate has a balanced, sweet and smooth taste profile with enhanced vanilla flavour notes.

Bright White chocolate is made with the same ingredients as regular white chocolate, in fact, the ingredient list on a consumer packaging will be exactly the same as there are no extra ingredients.

For any producer of chocolate treats, Bright White can be the special ingredient that turns their creation into an eye-catcher. With its brilliant white color, and other product characteristics, it answers several consumer trends. Bright White chocolate is available in liquid format or in easy-to-melt solid shapes.

The What, Why & How of the CocoaWise™ Portal

What’s the story behind the food you buy? 

According to Innova Market Insights, 56% of EU consumers want to know. Transparency builds consumer trust, and as Cargill, we are committed to providing maximum supply chain transparency. This is demonstrated through our sustainability goal #4, to provide full “first-mile traceability” (i.e., farmer-to-plant traceability) by the end of 2030. 

The CocoaWise™ Portal is the primary vehicle we use to demonstrate, quantify, and prove how we are delivering Promise Solutions (Cargill’s diverse portfolio of sustainable products and services). In this article, we cover everything you need to know about CocoaWise™.

What is CocoaWise™, and what does it do?

When you purchase Promise Cocoa products - products made with beans entirely sourced through our direct sourcing networks in West Africa, from known and trusted farmers and farmer organizations benefiting from the Cargill Cocoa Promise), you are granted access to your customized digital report via the CocoaWise™ platform.

This report consists of three modules - My Product, My Finances and My Program, all allowing you to learn about different facets of our approach to providing sustainable cocoa and making positive impacts on the livelihoods of cocoa growing communities. 

These modules contain individual information about 1) your sustainable product deliveries, cocoa origins and supply chain (My Product), 2) financial investments – how these are distributed in the form of cash or in-kind payments among farmers, farmer organizations, and program implementation (My Finances), and; 3) the positive progress and impacts made in cocoa sourcing countries, thanks to you contribution (My Program).

What are the benefits?

The CocoaWise™ Portal – allows you to open a window to your cocoa. You can gain a greater level of visibility into your supply chain, and directly access reliable and relevant metrics that can be stacked up against your sustainability targets. This allows you to accurately report on the progress you make to both internal and external stakeholders.

Other benefits include;

  • Deepening your connection to cocoa growing communities where cocoa originates
  • Building a credible and engaging sustainability narrative for your brand to inspire your consumers.

Why does it work?

The CocoaWise™ Portal is just the tip of the iceberg when it comes to the digital tools and solutions demonstrating our commitment to providing maximum transparency. For us, transparency and traceability need to benefit farmers first. Therefore, we have introduced a suite of CocoaWise™ digital tools designed to increase transparency and traceability while enhancing cocoa farming community well-being.

All sustainability and first-mile traceability data gathered through the CocoaWise™ digital tools are compiled in a centralized data platform, CocoaWise™ 360, for further analysis. CocoaWise™ 360 combines data from multiple sources which allows us to get a clearer picture of what is happening on the ground, helps assessment of interventions, and shows where impact can be increased. The CocoaWise™ Portal pulls the most relevant information from this data platform to inform reporting. 

How can I learn more about CocoaWise™?

Visit the CocoaWise™ Portal, and look out for more updates to keep the conversation around sustainability going!