Macro shift #5: Food science driving resilience

At Cargill, we believe that anticipating change is the key to driving future growth. That’s why we continuously track signals of change – bringing together a rich tapestry of perspectives. This range from statistical evidence across social, technological, economic, environmental, political and wellbeing shifts, to evolving consumer behaviors, cultural dynamics, category forecasts, market innovations, and digital insights from search and social media. We also listen closely to expert voices and customer perspectives.

By connecting these diverse signals, we help our customers make informed decisions today that will shape a more resilient and successful tomorrow.

Now we’re introducing Future Proof – your window into the future of food and beverage. This platform delivers “foresights for food,” spotlighting the trends that matter and the innovation required to meet them. Because the future isn’t static – it’s dynamic, fast-moving, and full of opportunity. 

The first in our list was “Macro shift #1: Seeking greater fulfillment & experiences.” followed by the second macro shift: “Macro shift #2: Expanding definitions of health.” followed by the second macro shift: “Macro shift #2: Expanding definitions of health.” and and the third macro shift: “Macro shift#3: Dynamic rhythms of modern living.” and the fourth “Macro shift#4: Consumers demanding more."

Macro shift #5: Food science driving resilience 

This macro shift relates to how, in a not-so-distant future, the parameters of food as we know it will be a distant memory. Necessary as a response to a changing world, we will continue to see creative and rapid advancements in food technology at molecular and macro levels, fueled by increasingly advanced technology and knowledge. Perceptions of genome editing and GM food will alter, and become less negative. This is as innovations “solve” societal food crises e.g. disease resistant crops or extreme climate resilient plants.

It is underpinned by values around learning, knowledge, internationalism, agility, and ambition.

According to Kantar GlobalMONITOR data (2023), Europeans as a whole are positive in the adoption of technology and believe it helps improve society with 64% believing that technology is helping us to get and stay ahead in society. Consumers in Sweden and the Nordics as a whole, are the most in agreement with the statement that: “technology is helping us as a society to get ahead.” Furthermore, 65% of Europeans believe that agility is an important part of society, with Italy and Spain over-indexing here (71% and 79% respectively).

The shift trajectory: Today and 3-5 years from now

With this background, today we see increasing adoption of plant-based and alternative protein products as consumers become more aware of the environmental and ethical implications of conventional animal agriculture.

At the same time, there’s growing investment in food technology startups and research institutions focused on developing innovative solutions for sustainable food production and distribution. Furthermore, there’s early experimentation with novel food technologies such as cellular agriculture, precision fermentation, and 3D food printing in niche markets and research settings.

Right now, consumers still have a low awareness of GM and genome-edited food, or perceive it negatively. However, we do expect a shift going forward, as understanding of the technologies and benefits they bring increases.

Furthermore, in the next 3-5 years we expect mainstream acceptance and commercialization of alternative protein sources, with plant-based and cultured meat products becoming widely available in grocery stores and restaurants. At the same time, there will be an expansion of vertical farming and indoor agriculture initiatives in urban areas, supported by advancements in automation, LED lighting, and hydroponic systems. Additionally, the integration of AI-driven precision agriculture techniques to optimize resource use, improve crop yields, and minimize environmental impact in traditional farming practices will be important.

 

The shift trajectory: 5+ years from now

When we look to 2030 and beyond, we can expect GM and genome-edited foods to be more widely accepted as standard practice, which will resultantly benefit society as a whole.

Additionally, we anticipate a transformation of the global food system towards a more diversified and resilient model. This will be characterized by a blend of traditional, alternative, and high-tech approaches.

At the same time, there is an emergence of personalized nutrition solutions leveraging AI, genetic testing, and wearable devices to tailor diets to individual health needs and preferences.

Key here will be the collaboration between governments, corporations, and NGOs to address systemic challenges such as food insecurity, climate change, and biodiversity loss through innovative policies and partnerships.

 

Shaping the macro shift

So how will our key driving forces shape this macro shift? Some of the key trends we’re watching include:

• Sustainability: Sustainable practices in food technology are paramount for addressing environmental challenges and ensuring long-term resilience in a changing world.
• Digital ubiquity: The rapid integration of digital tools is essential for driving efficiency, precision, and innovation in food production processes.
• Value: Financial considerations play a supporting role to sustainability and digital advancements, influencing investment attractiveness and consumer preferences for transparent and beneficial food options.

 

Opportunities for food and beverages:

• Future-proofing the eco-system: Innovation in supply chains for resilience and growth amidst labor shortages and logistics hurdles, prioritizing local production

• Creating high food science solutions: Revolutionary food tech transforms what we eat, manipulating properties, sources, and ingredients with carbon and molecular innovations, shaping the future of our meals.

At Cargill, we’re continuously evolving our solutions and capabilities to stay ahead of long-term market dynamics and shifts – and we believe the best ideas are co-created. That’s why we engage in one-on-one conversations with our customers, turning insights into tailored, actionable strategies.
 

For more information about “Future Proof – Foresights for food,” contact your Cargill account manager.