Our innovation journey continues so we can be your reliable partner for functional, label-friendly starches now and in the future.
We’re proud to introduce our latest range of SimPure® Bright* solutions , designed to help create brighter end products such as creamy desserts and instant puddings.
The SimPure® Bright advantage
- Brighter end products: Designed for color-sensitive applications such as creamy dairy desserts that drive visual appeal.
- Indulgent textures: Delivers a smooth, non-gelling texture and great shine and sensory appeal to deliver an indulgent eating experience.
- Familiar labeling: Well-known, well-perceived ingredient2 for higher consumer appeal.
- Process tolerance: Available in two versions, to ensure they fit in your production process whether it’s cold or hot processing.
*Available in mainland Europe.
Brightening up dairy products
Cargill experts have tested the performance of SimPure® Bright in cold-filled creamy desserts and compared the results versus our current SimPure and modified offerings. SimPure® Bright shows color improvement versus the current SimPure® offering and results close to modified starch performance.
Your solution for bright, label-friendly dairy success
Available in both a hot process cook-up starch variant (SimPure® Bright 99406 & 99409) and a cold instant starch option (SimPure® Bright 99476), these solutions will enable you achieve the balance between label-friendliness and visual & textural appeal. Like other SimPure starches, you can label this corn-based product simply as “starch” or “corn starch.”1
SimPure® Bright 99406 & 99409
(for hot processes)
“Excellent body and improved viscosity.”
Brings a smooth, non-gelling texture, excellent shine & sensory appeal. In neutral pH fillings like vanilla and custard it delivers an improved viscosity allowing a lower dosage comparable to modified starch. Available in 2 SKUs:
- 99406 for medium processing tolerance
- 99409 for high processing tolerance
SimPure® Bright 99476
(for cold processes)
“We cook the starch, so you don’t have to.”
This instant starch brings convenience and energy savings to your production. It is well suited for cold-processed dairy and dairy alternative desserts.
Let SimPure® Bright bring vibrancy for you
Explore how we bring label-friendly recipes to life. Discover our label-friendly creamy vanilla dessert with SimPure® Bright 99406.
The Cargill advantage
SimPure® Bright is part of the SimPure® family of label-friendly starches. Cargill continues to invest in label-friendly starches, continuously addressing evolving bakery manufacturer needs. Our extensive label-friendly starch portfolio is the starting point for your (re)formulation journey in dairy.
Cargill’s wide starch portfolio is backed by application centers offering extensive application know-how and pilot production facilities, helping you create new concepts and tailor existing formulations. Cargill brings unmatched technical support and expertise to a partnership focused on your success.
SimPure® label-friendly starches
SimPure® starches help address consumers’ desire for simple ingredients and familiar labels, at the same time giving manufacturers greater process tolerance, shelf life and storage stability.
1. The labeling, substantiation and decision making of all claims is the customers’ responsibility. We recommend you consult regulatory and legal advisors familiar with applicable laws, rules and regulations prior to making labeling claims decisions for your products.
2. Cargill IngredienTracker™ 2024, Europe, N=3121 consumers in UK, DE, FR, ES, TR, PL.