Label-friendly creamy vanilla dessert

The consumer

Fatima’s family has a weak spot for creamy desserts, but she always checks the ingredient list to ensure the product is made with familiar ingredients.

The market

Labels are scrutinized by 62% of the EMEA population. And 70% of EMEA consumers agree it’s important to recognize the ingredients used in foods¹.

Taste is the key purchase driver for dairy desserts² and texture is key to the consumption experience. “Creamy” & “smooth” are the most used textures in newly launched desserts³ and favored when consumers want to feel happy, indulged, comfortable, and relaxed. 

The prototype

This creamy vanilla dessert contains nature-derived, label-friendly ingredients like WavePure^® seaweed powder and SimPure^® Bright functional waxy corn starch, to provide a clean taste, creamy texture and bright appearance. The few and label-friendly ingredients help meet consumers’ growing demand for simple, transparent formulations.

The key solutions

WavePure^® seaweed powder

• Unique ingredient⁴: Whole, not-transformed seaweed, labeled as ‘(Red/ Whole) Gracilaria⁵ Seaweed Powder’⁶
• Produced without chemical modification, keeping all the natural components.
• Helps stabilize and contributes to body and mouthfeel without compromising taste.
• Low viscosity during heat treatment.
• Sufficient viscosity for cold-filled processes enabling the creation of multi-layered desserts.
• Thixotropic properties to rebuild the creaminess after shearing.
• Shelf life & transport stability without syneresis. 

SimPure^® Bright 99406 functional native waxy corn starch:

• Provides shelf-life stability, clean taste and creamy texture in processes with moderate to high shear.
• Helps to create brighter end products⁷.
• Helps to address consumers’ desire for simple ingredients and familiar labels. 

 

¹Cargill IngredienTracker, 2024
²Innova Market Insights Category Survey, 2024
³Innova Market Insights, 2024
⁴Based on traditional ingredient use before 1997 
⁵Concerning the WavePure® Gracilaria Seaweed powder: Gracilariales is a genus of red algae (Rhodophyta) notable for its economic importance as an agarophyte, as well as its use as a food for humans. The genus are cultivated among Asia, South America, Africa and Oceania.
⁶The labeling, substantiation and decision making of all claims is the customers’ responsibility. We recommend you consult regulatory and legal advisors familiar with applicable laws, rules and regulations prior to making labeling claims decisions for your products.
⁷In comparison to previous SimPure starches, on par with modified starches.