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#6 Label-friendly creamy vanilla dessert

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Label-friendly creamy vanilla dessert The consumer

Fatima’s family has a weak spot for creamy desserts, but she always checks the product label so she recognizes the ingredients inside.

The market

Labels are scrutinized by 62% of the EMEA population.* Consumers are checking labels to avoid certain ingredients, more than they actively seek out the ingredients included . Textures are key to the consumption experience. “Creamy” & “smooth” are the most used textures in newly launched desserts** and favored when consumers want to feel happy, indulged, comfortable, and relaxed.

The prototype

This creamy vanilla dessert contains nature-derived, label-friendly ingredients like WavePure®, a seaweed powder and SimPure®, a functional waxy corn starch, to provide a clean taste and creamy texture. The few and label-friendly ingredients help meet consumers’ growing demand for simple, transparent formulations.  

The key solutions

WavePure®

  • Seaweed powder is based on Gracilaria seaweed.
  • Minimally processed with no chemicals or modifications. 
  • Brings a neutral taste and a wealth of functional and sensory benefits. 
  • Enables versatile texture design from rich creaminess and thick textures to flowable textures to cover cakes. 
  • Develops sufficient viscosity for cold filling processes, enabling multi-layered desserts. 
  • No syneresis over shelf-life.

SimPure®

  • Functional native waxy corn starch. 
  • Provides clean taste, creamy texture in processes that have moderate to high shear. 
  • Helps address consumers’ desire for simple ingredients and familiar labels. 
  • Has a neutral flavor profile.
  • Provides manufacturers with greater process tolerance, shelf-life, and storage stability.
     

*Cargill IngredienTracker, 2024
**Innova Market Insights, 2024