#6 Label-friendly creamy vanilla dessert
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The consumer
Fatima’s family has a weak spot for creamy desserts, but she always checks the product label so she recognizes the ingredients inside.
The market
Labels are scrutinized by 62% of the EMEA population.* Consumers are checking labels to avoid certain ingredients, more than they actively seek out the ingredients included . Textures are key to the consumption experience. “Creamy” & “smooth” are the most used textures in newly launched desserts** and favored when consumers want to feel happy, indulged, comfortable, and relaxed.
The prototype
This creamy vanilla dessert contains nature-derived, label-friendly ingredients like WavePure®, a seaweed powder and SimPure®, a functional waxy corn starch, to provide a clean taste and creamy texture. The few and label-friendly ingredients help meet consumers’ growing demand for simple, transparent formulations.
The key solutions
WavePure®
- Seaweed powder is based on Gracilaria seaweed.
- Minimally processed with no chemicals or modifications.
- Brings a neutral taste and a wealth of functional and sensory benefits.
- Enables versatile texture design from rich creaminess and thick textures to flowable textures to cover cakes.
- Develops sufficient viscosity for cold filling processes, enabling multi-layered desserts.
- No syneresis over shelf-life.
SimPure®
- Functional native waxy corn starch.
- Provides clean taste, creamy texture in processes that have moderate to high shear.
- Helps address consumers’ desire for simple ingredients and familiar labels.
- Has a neutral flavor profile.
- Provides manufacturers with greater process tolerance, shelf-life, and storage stability.
*Cargill IngredienTracker, 2024
**Innova Market Insights, 2024