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Honestly sweet™.

Now a natural sweetener with great taste and zero calories. Truvia™.

 

Which of these statements are true?

  • One packet of Truvia™ natural sweetener provides the same sweetness as two teaspoons of sugar.
  • Truvia is a great alternative for people with diabetes.
  • Truvia is kosher certified.

The answer is all are true. Cargill has developed a new, natural zero-calorie sweetener marketed under the Truvia™ brand name. This new product is being sold both as a tabletop sweetener and as an ingredient for foods and beverages. Recently Coca-Cola introduced the ingredient in well-known Truvia box on counterbrands including Sprite Green™ and Odwalla® Reduced Calorie Quenchers — and this month in Glacéau Vitamin Water 10.  

Truvia™ tabletop sweetener is used with coffee, tea, fruit and cereal or any other way people sweeten their foods and beverages.

Created from the stevia plant

The new sweetener begins with the stevia plant, which is native to Paraguay and today grown at commercial scale in Asia. Cargill isolated the best tasting part of the plant — Rebaudiside A  (one of nine glycocisdes within stevia) —  to develop rebiana. This component is approximately 200 times sweeter than sugar, and contains zero calories.

In developing the product during the past six years, Cargill repeatedly measured the consumer response among the general public, health-conscious consumers and people who watch their sugar intake due to diabetes or other conditions.

Until the introduction of Truvia™ rebiana, other high intensity zero calorie options have come from chemistry — aspartame, sucralose and saccharine, for instance.

Odwalla bottle
Coca-Cola's Odwalla® Reduced Calorie Quenchers use Truvia. Learn more

Cargill commissioned a multi-year program of safety studies for rebiana beginning in 2005 to answer questions that had lingered in the scientific community about stevia. In May 2008 those studies were published in Food & Chemical Toxicology and reviewed by the scientific community. Late in 2008, the U.S. Food and Drug Administration (FDA) affirmed that Truvia™ rebiana was safe for use as a general purpose sweetener for food and beverages.

U.S. consumers can find the Truvia™ tabletop distinctive green and white packages in grocery stores, including Wal-mart, Target and Whole Foods Markets.

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