Sodium light potato chips
A crispy potato chips with 30% less salt without compromising on flavor.
Why it's on-trend...
Salt reduction is a key trend in the snacks and cereals market, driven by health-conscious consumers and increasing regulatory pressures.
- 65% of consumers state they are paying attention to salt in their diet (Source: Innova Trends Survey 2026, EU-3)
- 35% of European consumers say limiting ingredients that are bad for me (salt, sugar, fat…) is the best way to make an indulgent snack healthier (Source: Innova Snacking Survey 2026)
Cargill ingredients
- Salt ( Alberger® )
- Fully refined high oleic sunflower oil
Key highlights
- 30% less salt: A better-for-you snack option, achieved through the use of Alberger® Flour Salt, which is designed to deliver maximum salt impact while using less. It is characterized by better salt adherence, lower bulk density and faster salt dissolution rate, enabling less use and less waste.
- Enhanced salty perception: Enabled thanks to Alberger® Flour Salt, which consists of unique pyramid-shaped salt crystals that enhance the consumers’ salty flavor experience when the potato chips hit their tongue. You can use less without compromising the taste.
