How can EverSweet® help you reduce sugar further?
Consumers are looking to reduce their intake of sugars without compromising on taste or label friendliness. Fortunately, next-generation stevia solutions are here to truly hit this market sweet spot!
- 64% of consumers claim to avoid sugar when shopping for packaged food & beverages.*
- 76% claim to avoid artificial intensive sweeteners when shopping for packaged food & beverages.*
- 51% of consumers aged 18-65 years old are familiar with stevia.*
In order to help meet this market opportunity we’re excited that EverSweet® (a product of Avansya – a joint venture between dsm-firmenich and Cargill), a next-generation stevia sweetener, is coming to Europe and the UK. Following a recent positive safety opinion by The European Food Safety Authority (EFSA) and UK Food Standards Agency (FSA), this new zero-calorie, plant-based sweetener is expected to be authorized in the EU and in the UK in the course of 2024.
EverSweet® brings to life the sweetest and cleanest tasting components of the stevia leaf – steviol glycosides Reb M and Reb D. It allows for significant reduction in sugars while maintaining a high-quality sweet taste for reduced and zero calorie food and beverages, enabling food manufacturers to meet the rising demand for healthful and sustainable products.
EverSweet® is created through advanced fermentation methods, resulting in reduced water usage, minimal land use impact, and a lower carbon footprint than producing it by growing acres of plants. Results have undergone a ISO14040/44 panel review, underlying report available upon request.
First commercialized in the US in 2019, EverSweet® is already used to formulate a broad range of food and beverages in other markets worldwide. It is widely recognized for its clean, sugar-like taste, rounded flavor profile, and fast onset of sweetness, a combination of traits which enables formulators to achieve deeper reductions in sugars than traditional stevia sweeteners.
Interested to learn more about what EverSweet® next-generation stevia sweetener will do for your next product innovation?
*Cargill proprietary research, 2022, France, Germany & UK