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Inside the TrendTracker 2024 “CONSCIOUS consumption” macro trend

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In our new trend-driven series, each edition of “Co-Creating Growth” will take you inside a macro trend from Cargill’s TrendTracker global trends framework, with commentary from our experts on how utilizing Cargill’s Food Solutions portfolio and expertise will help you meet these trends.

The proprietary TrendTracker perspective determines the most important macro trends (HEALTHY for me, CONSCIOUS consumption, EXPERIENCE it, and SIMPLIFY my life) impacting the food and beverage space, and then identifies food & beverage trends related to each macro trend.

In the second article in our series, we are going to look at the TrendTracker 2024 “CONSCIOUS consumption” macro trend. This relates to how consumers today seek to maximize value as they make food and beverages purchases. In addition, many consumers view their purchases as a reflection of their values and they want to make decisions that support the environment and other societal causes they care about and they expect transparency from brands to help them do that.

“CONSCIOUS consumption” is comprised of two food & beverage trends: VALUE accelerated and SUSTAINABILITY extended.

 

Inside the TrendTracker 2024 “CONSCIOUS CONSUMPTION” macro trend

Inside the TrendTracker 2024 “CONSCIOUS consumption” macro trend

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