Let's score in sugar reduction!
Throughout history, sugars have been used to provide sweetness, enhance product functionality, and ensure food safety. However, due to increasing concerns diet related health issues, consumers are reevaluating their sugars consumption. Those attitudes are having ripple effects throughout the food and beverage industry, encouraging brands to rethink their sweetener choices.
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64% of European consumers are trying to avoid sugars.
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More than 1 in 3 consumers actively avoid artificial sweeteners.
(Source: Cargill proprietary research, (November 2022; n=3081 interviews; France, Germany, UK)
Read on
It’s clear that product formulators now have a mandate to offer great tasting products with less sugars, yet landing on a winning formula is no easy task. Regulatory constraints, calorie reduction goals, expectations around label friendliness, cost implications and processing realities all add to the job complexity – yet consumer demands for great taste and texture remain unwavering.
Cargill can help brands navigate these challenging waters, partnering with you to identify the best sweetening solution for your unique product, market, and consumer segment.
Successful sugar reduction can require complex formulations. Cargill’s broad range of nature-derived sweetness solutions, complementary texture portfolio and application expertise will help you (re)formulate delicious tasting products.
Discover our category solutions and let's master sweet success together!
Beverages
Master Sweet Success in beverages. Discover our sugar reduction solutions:
Learn more about our full portfolio in beverages here and download our on-trend booklet:
Sugar Confectionery
Master Sweet Success in sugar confectionery. Discover our sugar reduction solutions:
Learn more about our full portfolio in sugar confectionery here.
Learn about our ingredient solutions
Sweeteners
Range of full-, low-, and no-calorie options that can help bring back sweetness & ensure good tasting products.
Bulking Agents/Soluble Fibers
Brings back bulk and volume lost when formulating out sugars, and can also help to achieve sugar/calorie reduction and enable fiber enrichment.
Texturizers
Optimize texture and mouthfeel and deliver a great eating experience.
Introducing EverSweet®: The next generation stevia sweetener
EverSweet® next-generation stevia sweetener (a product of Avansya – a joint venture of Cargill and dsm-firmenich) is now available in the UK and is expected to be authorized in the EU at the beginning of 2025. It uses advanced fermentation techniques to bring to life stevia’s sweetest elements – steviol glycosides Reb M and Reb D.
Explore our insights
Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.