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Digital Consumers

Consumers are growing increasingly sophisticated in their protein choices. Cargill meets them where they are—online. We turn insights into purchases and long-term loyalty.

 

The digital space allows you to engage customers with personalized messaging in ways no other medium can. Cargill unearths key consumer insights to help you harness the full power of digital marketing. Our team identifies emerging trends and opportunities so you can deliver the right message, to the right consumer, at the right time.

Protein preference is primarily created online. Watch the video below to see how our digital marketing team creates compelling online content that attracts consumers to your stores.

  • Nearly 93% of Americans are online
  • 307+ Million People
  • 82% of Americans are on social media
  • Nearly $905 billion in e-commerce revenue

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Empower your brand to win on the digital shelf.

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Digital Marketing Is Your Brand

In the eyes of shoppers, your digital presence and their in-store experience are one and the same. We create best-in-class interactions that exceed expectations and drive sales for both.

Enriching Your Digital Shelf

An estimated 70% of all U.S. retail purchases will be digitally influenced by 2027 and more than half of them will be in-store. Brands that communicate what’s available and why it’s perfect for them and their families will win on the digital shelf. Cargill delivers high-quality digital content based on insights that matter most.

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NAMI 2023 marketing campaign promo
 

Case Studies

The following case studies demonstrate how Cargill engaged consumers and created preference for Shady Brook Farms Ground Turkey, Branded Beef, Rumba Meats, and Plant-based meats on the digital shelf.


 

Sharper Digital Tools

Our team uses industry-leading digital tools to spot, communicate and even deliver emerging trends or product launch details straight to your inbox

Harnessing the power of Salesforce and other digital tools, we deploy digital marketing campaigns, including integrated email and first party data capture, to provide more accurate tracking of your shoppers’ actions. Our Product Information Management (PIM) platforms, Salsify & Syndigo, deliver insight-driven content directly to your teams and website—providing a fast, seamless way to enhance content. All this with the end goal of satisfying customer’s needs, building your brand and driving sales.

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Investing in the digital space for the long-term.
Because trends emerge and consumer preferences change faster than ever before, we realize that the success of every partner we serve depends on personalized messaging delivered in a timely manner. At Cargill, that is exactly what we deliver.

 

Connect with your sales & marketing contact to upgrade and support your digital shelf today.

 

  1. Cargill’s Future of Beef Study, 2022
  2. Retailer Sales Data, Rumba Serviced DCs vs. ROM, 9-24-10-15-22