Evolving Protein Customer

Today’s protein consumers are evolving – and they’re seeking alternatives to the beef choices that have traditionally filled retail meat cases.

A large majority of today’s protein consumers place high value on keeping themselves, their families, and the environment healthy. You can build loyalty with this valuable growing customer base by:

Offering more plant-based meat alternatives, “clean” foods and meats
Including options for flexitarian diets
Offering solutions for younger consumers who are not as familiar with cooking beef
Adding products that prioritize sustainability into your selection

It’s a valuable investment for you because these shoppers not only seek out stores who carry the products they’re looking for, they’re willing to pay a higher price point for them.

50% want heathier protein

Get to know today’s protein consumer and their changing demands.

Better Beef Alternatives

While plant-based meats are in high demand, research shows that about 1/3 of consumers who try them do not purchase regularly due to the poor-quality taste that makes it difficult to justify the higher price point.

At Cargill, we’ve focused on developing beef-alternative products that keep customers coming back for more.

Rethinking Ground Turkey

With protein consumers seeking healthier choices that don’t sacrifice flavor, Shady Brook Farms ground turkey offers the ideal solution. The new, improved taste is juicy and satisfying. In addition, the packaging is not only easy to open, it has a smaller plastic footprint and includes clear recycling instructions.

Growing Demand for Healthier Choices and Easier Preparation

Today’s protein consumers prioritize healthier choices and younger consumers specifically look for help making cooking a little easier. We can help you meet their needs with great-tasting solutions.

The Complete Package

For the evolving protein consumer, just as important as how their protein is made is how it’s packaged. At Cargill, we are committed to prioritizing the research and development necessary to create optimal packaging solutions with a smaller environmental footprint. Research shows consumers make shopping decisions guided by those values:

Our commitment to sustainability reaches beyond packaging and into the supply network as a whole – and we will continue to study regulation guidelines, packaging analysis, the state of recycling, and consumer interest to identify solutions that are good for consumers and good for the earth.

Connect with your representative and stay ahead of Evolving Protein Customer trends today.

Data essential Keynote Reports, sustainability, August 2022.
The Hartman Group, Sustainability: Environment and Society in Focus, 2021