skip to main content

Multicultural Consumers

Multicultural consumers bring vibrant culinary traditions to the table. Protein products are essential to creating meals that celebrate their heritage and Cargill is committed to helping you meet that demand.

Hispanic, Black and Asian Americans represent 100% of America’s current and future population growth and have a significant impact on your bottom line. Multicultural shoppers also are large consumers of meat products and they frequently shop for larger households.1

Each fast-growing segment has its own strong emotional connection to particular foods and cooking methods. Stocking those products helps build customer loyalty and repeat business. That’s why Cargill is committed to developing products with the distinct flavor of home.

Multicultural Consumers Intro image

 


 

The Hispanic population represents half of all Multicultural Americans and is projected to make up 28% of the U.S. population by the year 2060.1 Among these three groups, Hispanics consume the most muscle beef, and have a fresh meat dollar index of 109.

NAMI Hispanic feature image 2

NAMI Hispanic feature image 4

NAMI Hispanic feature image 3

NAMI Hispanic feature image 5

 


 

The purchasing power of Black consumers is rising with population growth projected to reach 22% by 2060.5 Black consumers are frequent purchasers of turkey products and show strong preference for certain types of beef products.5

NAMI Black feature image 2

NAMI Black feature image 4

NAMI Black feature image 3

NAMI Black feature image 5

 


 

By 2060, the U.S. population of Asian Americans will have more than tripled from what is was in 2000.2 Research shows a preference for organic, grass-fed, and no-hormone meat products and place a higher importance on sustainability, especially when it comes to beef.7 It's also clear there is a preference for clean labels and that food is a direct connection to culture.

NAMI AA feature image 2

NAMI AA feature image 4

NAMI AA feature image 3

NAMI AA feature image 5

 


 

Tailoring products to
Multicultural tastes

Understanding consumers. Honoring their traditions. Prioritizing preferences. These are the three tools our team can leverage to make your stores the destination of choice for Multicultural shoppers. And put greater purchasing power to work for you.

Connect with your representative to reach more Multicultural consumers today.

 

  1. U.S. Census Bureau, 2019 American Community Survey. 2017 National Population Projections, Bureau of Economic Analysis, Current Population Survey, Collage Group Network Analysis.
  2. Pew Research Center, Asian Americans fastest growing racial or ethnic group in US, April 2021.
  3. Nielsen Spectra, July 2020, May 2021, October 2021, & September 2018. Shopper card data from a leading US retailer.
  4. Nielsen Homescan Panel Data, April 2021 Shopper card data from a leading US retailer. In divisions with strong Hispanic shopper base, Hispanics had second highest annual grocery spend.
  5. Nielsen Consumer LLC. Selig Center for Economic Growth. 2018. Nielsen Consumer LLC. 2018 American Community Survey.
  6. Cargill Proprietary Multicultural Research, January 2020. Cargill Proprietary Outdoor Cooking Research, 2020. Nielsen Spectra, November 2021. Ground turkey index for trays.
  7. Collage Group Passion Points Survey, January 2021. General Mills. The Multicultural Consumer, August 2021.
  8. Cargill Proprietary Numerator Consumer Panel Data, May 2022.
  9. Cargill Proprietary Multicultural Consumer Research, November 2020
  10. Cargill Proprietary Multicultural Consumer Research, January 2020.
  11. Numerator Panel Data, 52 weeks ending 9/25/22.
  12. Cargill Proprietary Research, November, 2022.
  13. Cargill/Rumba Proprietary Research, April 2021.
  14. Cargill Proprietary Research, July 2018.