Hispanic, Black and Asian Americans represent 100% of America’s current and future population growth and have a significant impact on your bottom line. Multicultural shoppers also are large consumers of meat products and they frequently shop for larger households.1
Each fast-growing segment has its own strong emotional connection to particular foods and cooking methods. Stocking those products helps build customer loyalty and repeat business. That’s why Cargill is committed to developing products with the distinct flavor of home.
Connect with your representative to reach more Multicultural consumers today.
- U.S. Census Bureau, 2019 American Community Survey. 2017 National Population Projections, Bureau of Economic Analysis, Current Population Survey, Collage Group Network Analysis.
- Pew Research Center, Asian Americans fastest growing racial or ethnic group in US, April 2021.
- Nielsen Spectra, July 2020, May 2021, October 2021, & September 2018. Shopper card data from a leading US retailer.
- Nielsen Homescan Panel Data, April 2021 Shopper card data from a leading US retailer. In divisions with strong Hispanic shopper base, Hispanics had second highest annual grocery spend.
- Nielsen Consumer LLC. Selig Center for Economic Growth. 2018. Nielsen Consumer LLC. 2018 American Community Survey.
- Cargill Proprietary Multicultural Research, January 2020. Cargill Proprietary Outdoor Cooking Research, 2020. Nielsen Spectra, November 2021. Ground turkey index for trays.
- Collage Group Passion Points Survey, January 2021. General Mills. The Multicultural Consumer, August 2021.
- Cargill Proprietary Numerator Consumer Panel Data, May 2022.
- Cargill Proprietary Multicultural Consumer Research, November 2020
- Cargill Proprietary Multicultural Consumer Research, January 2020.
- Numerator Panel Data, 52 weeks ending 9/25/22.
- Cargill Proprietary Research, November, 2022.
- Cargill/Rumba Proprietary Research, April 2021.
- Cargill Proprietary Research, July 2018.