Millennials comprise the largest group with the highest level of purchasing power. Multicultural customers are also a powerful group and are fastest growing segment. Convenience is a priority for both groups, with a shared interest in pre-prepped items aimed at saving time and money. Cargill helps you answer this need with more pre-seasoned/marinated items in a variety of flavors.
Another key area for value-conscious shoppers is ground beef. As the most purchased fresh meat category, Cargill is developing new ways to make ground beef as appealing as possible in quality, convenience, and value.
Growing demand for ground beef affordability
Value-conscious shoppers are looking for ways to combat rising ground beef prices. Standard Pride provides a 100% pure ground beef option that’s both affordable and high quality.



Freshness is number 1 with consumers, color is key
To help reduce markdowns, shrink and food waste, Cargill has found innovative ways to increase color retention in various ground beef products.



Keeping prime beef in full supply
USDA Prime beef is projected to be in low supply in the coming months. Fortunately, Cargill has facilities in both Canada and the U.S., so we’re able to provide continuous prime beef, which keeps prices affordable for value-conscious shoppers.



Convenience and simplicity are key
Research shows that younger consumers, especially Millennials and Multicultural consumers, are looking for beef products that are pre-seasoned and easy to prepare. At Cargill, we’re developing new items that perfectly answer that need—at an appealing price point.



Cargill understands that your success begins with meeting customers’ needs where they are today, and anticipating where they’ll be tomorrow. Our research pinpoints opportunities for product innovation. It also identifies how economic conditions, supply chain stability, and other factors impact basket size and customer loyalty.
Connect with your representative for the latest in Value-Based Solutions today.
- Cargill Proprietary Research, Standard Pride & FTB Research
- Numerator Survey, Q14_If the price of [Category] increased to [Q12 Value] per pack, would you consider buying [Category] at a lower lean point for a lower price? Remember, the lower the lean point, the fattier the beef. Base: Total Beef Grinds (n=252), Ground Beef (n=213), Burgers & Patties (n=39) Letters indicate significant testing at 95% LOC;
- Numerator’s InfoScout Panel 12 months ending 11.27.22 (n=105,000)
- Cargill Proprietary Research, The Future of Beef, 2022