SimPure^® Bright for color sensitive applications

Consumers eat with their eyes first. That’s why color, alongside taste and texture, is crucial in product development. But achieving and maintaining those vibrant colors and shininess through intense production, without resorting to artificial additives, is a real challenge – especially in color sensitive applications. You also don’t want to sacrifice that perfect texture. Enter SimPure^® Bright: a label-friendly solution that brings brightness to every bite. 

Available in both cook-up and instant versions, SimPure^® Bright* solutions will enable you to achieve the balance between label-friendliness and visual and textural appeal. Like other SimPure starches, you can label this corn-based product simply as “starch” or “corn starch.”¹ 
 

The SimPure^® Bright advantage 

• Brighter end products: Designed for color-sensitive applications such as creamy desserts or fruit fillings for bakery that drive visual appeal. 
• Indulgent textures: Delivers creaminess, full body mouthfeel and luxurious texture to deliver an indulgent eating experience. 
• Familiar labeling: Well-known, well-perceived ingredient² for higher consumer appeal. 
• Process tolerance: Available in two versions, to ensure they fit in your production process whether it’s cold or hot processing.

 

 

*Available in mainland Europe

The Cargill advantage 

SimPure^® Bright is part of the SimPure^® family of label-friendly starches. Cargill continues to invest in label-friendly starches, continuously addressing evolving manufacturer needs. Our extensive label-friendly starch portfolio is the starting point for your (re)formulation journey. 

Cargill’s wide starch portfolio is backed by application centers offering extensive application know-how and pilot production facilities, helping you create new concepts and tailor existing formulations. Cargill brings unmatched technical support and expertise to a partnership focused on your success.