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The future of food and ingredients is here: 7 new products Cargill debuted at the world’s largest import fair

December 09, 2022

 

Sure, the China International Import Expo is a unique place to debut your products. For Cargill alone, the Nov. 5-10 trade show drew 1.5 million online visitors, 2,200 mentions in the news and 100 executives from our customers.

But as much as it’s a place to show, it’s also a place to learn.

Robert Aspell imageThe Chinese market is the largest food and agriculture market in the world. And the China International Import Expo is a window for us to acquire a profound understanding of industry trends and consumer preferences, so we know where to reinforce our continuous innovation efforts.

Robert Aspell President of Cargill’s Asia Pacific region

 

The China International Import Expo 2022: By the numbers

  • $73.5 billion worth of tentative deals reached for one-year purchases of goods and services
  • 2,800+ exhibitors from 127 countries  
  • 284 of the world’s top 500 companies
  • 145 countries, regions and international organizations represented


Now in its fifth year, CIIE invites global companies to display their most innovative offerings. The rewards? To connect with customers and consumers, learn from 3,000-odd exhibitors from 130 or so countries and grow business in Asia Pacific.

Cargill’s appearance emphasized sustainable innovation. At our 400-square meter booth, visitors could test and taste more than 100 of our newest and greenest products. Virtual visitors could enjoy a similar experience at our 3D virtual booth.

And for those who couldn’t make it to either, here’s a peek at seven products we debuted.

 

From plant-based coffee creamer to allergy-reducing cat food, our new products serve pets and people alike.
 

A flavorful (and sustainable) ingredient in your morning coffee

C*Cream.Bev is a health-oriented, environmentally friendly plant-based ingredient for coffee and tea. This creamer matches the silky taste of competitor products with a healthier spin.

Biodegradable beauty

This beauty balm is designed to be good for people and planet. It moisturizes using our sustainably-sourced white cocoa butter — a 100% natural, biodegradable ingredient from Cargill’s Cocoa Bean Pledge project.

Powered by soybeans

FR3 dialectic fluid is a non-toxic oil made from natural soybeans. The oil extends the life span of transformers — machines in our power grids that transfer electrical energy from one circuit to another — while keeping people safer by decreasing fire hazards and risks. 

Michelin-star made. Amateur-chef ready.

Perfected by a Michelin-starred chef, Sun Valley Cheesy Coconut Portuguese Chicken is Cargill’s first ready-to-heat protein product in China. Get novel cheese and curry flavored chicken in just two easy steps.

Meeting bakers’ needs

The need for baking oils without extra artificial ingredients has grown — and Cargill has delivered. This new baking oil leads to baked goods with more nutritional value.

Happy cat, happy life

Healthy ingredients in animal food are popular with pet owners. So, we created a cat food that stabilizes kitty’s gut health and reduces allergies, oxidative-stress and inflammation. The Feast adds freeze-dried raw bone and meat with high-quality chicken directly sourced from a Cargill animal protein center.

Protecting piglets and productivity

When mama pigs can’t produce enough milk, Neopigg Rescue Milk can step in — keeping their litters strong, healthy and nourished. It’s a nutritious protein source for piglets that helps protect farmers’ productivity too — typical of Cargill’s holistic approach to well-being and sustainability.

“Many of the products we showcased at past CIIEs were not only popular in the show, but also very successful in the market,” Robert says. “With increased focus on sustainability this year around our supply chains, products and services, Cargill is going further to help people enjoy nutritious food, rich flavors, a healthier lifestyle and green environments.”

More than products, tastings and interactive displays

During the event, Cargill also committed 3.8 million Chinese Yuan (USD $520,000) to the Academy of National Food and Strategic Reserves Administration and the China Agriculture Science and Education Foundation. Through this partnership, we’ll be helping farmers store corn, reduce waste and increase revenue — all in a more sustainable way. 

 

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