Confectionery Trends

Chocolate confection trends shaping innovation

Consumer insights, exceptional ingredients & culinary artistry from Cargill Cocoa & Chocolate.

Sample what chocolate lovers are craving

Insights & Inspiration

Sample what chocolate lovers are craving

Our confectionery experts track the shifts shaping what shoppers reach for — texture, flavor, format and more. Explore the trends we’re watching and the concepts we’ve crafted to bring them to life, using chocolate from Cargill’s family of chocolate brands.


Over 150 years of experience united in one family of brands.

Peter's Chocolate Logo Wilbur Logo Merckens Logo

Consumer Trends

Three confectionery trends worth watching

Today’s consumers place high importance on sensory experience — seeking novelty and indulgent flavors. The confectionery trends people are craving in 2026: texture, citrus and “swicy”.

Texture pairings Texture
pairings

Natural citrus flavors Natural citrus flavors

Intense indulgence Intense indulgence

Texture Play

57% of consumers seek interesting texture pairings*

Sensory immersion is pushing indulgence further – discover texture pairings ready for your product line.

*Source: Innova Market Insights. “Top Global Trends in Chocolate Confectionery” 2026.

Citrus Appeal

↑36%: natural citrus flavors in confectionery/dairy*

Plant‑based citrus extracts are gaining share, reflecting consumer demand for authentic sensory experiences in sweets.

*Source: Business Research Insights. “Citrus Flavors Market Overview.” May, 2026.

“Swicy” Experience

30% enjoy intense or bold flavors in indulgent foods*

Sweet and spicy, smoky, savory or salty, adventurous consumers enjoy flavor pairings that push culinary boundaries.

*Source: Innova Market Insights. “Top 10 Trends 2026 – Layers of Delight (Global).” 2026.

Truffle concepts to inspire your lineup

Trend-driven truffle concepts, built on our chocolate and confectionery know-how.

Texture Play

Macadamia gianduja truffle

Finely ground macadamia notes blended with Peter’s® Original white chocolate & topped with sea salt.

View details

Citrus Zest

Lemon cookie butter truffle

Pairs cookie butter & zingy lemon flavor, enrobed in Wilbur® Guernsey™ milk chocolate.

View details

Hot & “Swicy”

Chipotle caramel pretzel truffle

Chipotle caramel & salted-pretzel crunch, coated in Merckens® Yucatan® dark chocolate.

View details


Featured chocolate ingredients

A sample of the dozens of chocolate products available across our brands.

Peter's® Original white chocolate

Peter’s® Original white chocolate

Balanced flavor, creamy texture & light toasted-coconut notes.


  • Made with cocoa butter & milk 
  • Ideal for: Coating, molding, ganache
  • Viscosity: 41° BF

Get product sheet

Explore white chocolate

Wilbur® Guernsey™ milk chocolate

Wilbur® Guernsey™ milk chocolate

Intense, with a complex fruit/nut palate & undertones of fresh milk.


  • Made with cocoa butter, milk & vanilla bean powder
  • Ideal for: Coating, enrobing, molding & baking
  • Viscosity: 35° BF 

Get product sheet

Explore milk chocolate

Merckens® Yucatan® dark chocolate

Merckens® Yucatan® dark chocolate

Premium, robust, fudgy—with a buttery melting profile & vanilla notes.


  • Made with chocolate liquor, cocoa butter & vanilla (53% cocoa content)
  • Ideal for: Truffles, coating & molding
  • Viscosity: 36° BF

Get product sheet

Explore dark chocolate

Why confectioners choose Cargill Cocoa & Chocolate

Reliability

Reliability

150+ years of uncompromising quality ingredients and reliable delivery for consistency, batch after batch.

Expertise

Expertise

Our technical, culinary & sensory teams can help you troubleshoot usage, refine recipes & optimize performance.

Global reach

Global reach

From bean to bar, Cargill Cocoa & Chocolate’s supply chain spans 5 continents to deliver this beloved ingredient.

Simplicity

Simplicity

Six leading brands & 50+ ingredients in one place:  streamlined sourcing for your confectionery line.

Trusted chocolate brands, together in one place

Cargill brings together some of the world’s most highly regarded chocolate brands, including:

Peter’s® Chocolate

Known as the company that invented Swiss-style milk chocolate in 1875, Peter’s continues to delight the world with a premium product line that will satisfy the most particular customer.

Discover Peter’s® Chocolate

Wilbur® Chocolate

Wilbur® An American Original.® 130 years of chocolate tradition, renowned for creating the Wilbur® Bud,® as well as a diverse range of superlative chocolate products.

Discover Wilbur® Chocolate

Merckens® Chocolate

From premium chocolates to eye-catching Rainbow™ coatings, the Merckens® brand has been trusted by generations of confectioners, batch after batch, year after year.

Discover Merckens® Chocolate


 

Your Chocolate Partner

Let’s talk about your confectionery needs.

Looking for a dependable chocolate source or fresh ideas for your line? Cargill Cocoa & Chocolate can help you select ingredients and co-create your next confectionery innovation.

Talk to our team Request a sample


 

More confectionery ingredients from Cargill

Sweeteners for taste and texture

Find solutions to achieve the full spectrum of sweetness profiles and functional performance – from sugars to stevia sweeteners, syrups and beyond.

Explore Sweeteners

Premium cocoa and chocolate

Our diverse portfolio opens up exciting possibilities, with access to the finest cocoa and chocolates in a range of formats.

Explore Cocoa & Chocolate

Add flavor impact with salt

Cargill’s salt portfolio includes core ingredient granulated salts, flake salts, a full line of purified & gourmet sea salts, and specialty salts.

Explore Food Salt

Confectionary Concept*

Macadamia gianduja truffle

Finely ground macadamia notes blended with Peter’s® Original white chocolate & topped with sea salt.

Macadamia gianduja truffle

Highlights

  • A new take on a traditional Italian confection
  • Finely blended macadamia nuts with creamy white chocolate & a hint of sea salt offer rich sensory contrast
  • Peter’s® Original white chocolate is a true white chocolate — with balanced flavor & creamy texture 

Featured Ingredient

Peter's® Original White Chocolate

Balanced flavor, creamy texture & light toasted-coconut notes.

Peter's® Original white chocolate

Why it wins with consumers

  • 57% of consumers seek interesting texture pairings1
  • Sensory immersion is pushing indulgence further – discover texture pairings ready for your product line.

Ingredients

White Chocolate (Sugar, Cocoa Butter, Milk, Soy Lecithin, Artificial Flavor), Macadamia Nuts, Powdered Sugar (Sugar, Cornstarch) Cocoa Butter, Sea Salt.

Cargill ingredients are in bold.

* Prototypes intended for R&D evaluation only.

1 “Top Global Trends in Chocolate Confectionery” 2026; Cargill Indulgence Trends Report, 2025.

Confectionary Concept*

Lemon Cookie Butter Truffle

Pairs cookie butter & zingy lemon flavor, enrobed in Wilbur® Guernsey™ milk chocolate.

Lemon cookie butter truffle

Highlights

  • A bakery-inspired mashup of bright & comforting flavors
  • Rich milk chocolate coating reveals a scrumptious meltaway center featuring cinnamony cookie butter & zingy lemon whipped into creamy white chocolate
  • Wilbur® Guernsey™ milk chocolate delivers an intense chocolate impact with a complex fruit / nut palate & undertones of fresh milk; Wilbur® Platinum® white chocolate fuses creamy milk, cocoa butter & vanilla flavors

Featured Ingredient

Wilbur® Guernsey™ milk chocolate

An intense chocolate impact, with a complex fruit/nut palate & undertones of fresh milk.

Wilbur® Guernsey™ milk chocolate

Why it wins with consumers

  • ↑36%: natural citrus flavors in confectionery/dairy
  • Plant‑based citrus extracts are gaining share, reflecting consumer demand for authentic sensory experiences in sweets.

Ingredients

White Chocolate (Sugar, Cocoa Butter, Milk, Nonfat Milk, Milkfat, Soy Lecithin, Vanilla Powder [Maltodextrin, Vanilla Bean Extractives, Gum Arabic]), Milk Chocolate (Sugar, Cocoa Butter, Milk, Chocolate Liquor, Soy Lecithin, Vanilla Bean Powder), Cookie Butter (Cookies [Wheat Flour, Sugar, Vegetable Oils {Contains one or more of Soybean Oil, Sunflower Oil, Canola Oil, Palm Oil}, Brown Sugar Syrup, Sodium Bicarbonate {Leavening}, Soy Flour, Salt, Cinnamon], Canola Oil, Sugar, Soy Lecithin, Citric Acid), Coconut Oil, Cookies (Wheat Flour, Sugar, Vegetable Oils [Contains one or more of Soybean Oil, Sunflower Oil, Canola Oil, Palm Oil], Brown Sugar Syrup, Sodium Bicarbonate [Leavening], Soy Flour, Salt, Cinnamon), Cocoa Butter, Lemon Oil, Citric Acid, Lemon Peel.

Cargill ingredients are in bold.

* Prototypes intended for R&D evaluation only.

Confectionary Concept*

Chipotle Caramel Pretzel Truffle

Smoked-chile caramel is blended with salted pretzel crunch & dipped in Merckens® Yucatan® dark chocolate.

Chipotle caramel pretzel truffle

Highlights

  • Offers exciting contrasts in flavor & texture
  • Chipotle-infused caramel is blended with salted pretzel crunch & dipped in dark chocolate
  • Merckens® Yucatan® dark chocolate offers a premium, robust & fudgy chocolate experience with a buttery melting profile & vanilla note

Featured Ingredient

Merckens® Yucatan® dark chocolate

A premium, robust & fudgy chocolate with a buttery melting profile & vanilla notes.

Merckens® Yucatan® dark chocolate

Why it wins with consumers

  • 30% enjoy intense or bold flavors in indulgent foods
  • Sweet and spicy, smoky, savory or salty, adventurous consumers enjoy flavor pairings that push culinary boundaries.

Ingredients

Dark Chocolate (Sugar, Chocolate Liquor, Chocolate Liquor Processed with Alkali, Cocoa Butter, Butterfat [Milk], Soy Lecithin and Vanilla), Caramel (Corn Syrup [Corn Syrup, Sulfur Dioxide {to Protect Color}], Butter, Sugar, Milk, Hydrogenated Coconut Oil, Fructose, Mono- and Diglycerides, Soy Lecithin, Salt, Natural Flavors, TBHQ [Preservative], Citric Acid [Preservative]), Pretzels (Enriched Flour [Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid], Tapioca Malt Syrup [Tapioca Syrup, Malt Extract], Vegetable Oils [Canola, Palm, Soy, and/or Sunflower], Salt, Yeast, Sugar, Soda), Chili Powder and Cayenne.

Cargill ingredients are in bold.

* Prototypes intended for R&D evaluation only.

* Prototypes intended for R&D evaluation only.

** Product concept photo. Image has been enhanced/digitally styled with the assistance of AI for visualization purposes. Final appearance may vary.

 

Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer’s responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer’s product and its use, and (iii) any claims made about the customer’s product, all comply with applicable laws and regulations.