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Cargill’s 2020 Food Trends Report Highlights “Food With a Story”

64% of consumers say that where and how a product is made is very important – a metric that’s risen ~12% since 2011.

In a new 2020 report, Cargill’s TrendTracker™ aims to provide a data-driven, global perspective to macro and micro-trends in the food and beverages industry. Through a deep analysis of proprietary and external research, Cargill comprehensively outlined the most important driving trends of our time.1

 Among the key fundamental forces that drive food and beverage trends, including social, technological, economic, ecological, and political, the COVID-19 pandemic has been a major disruptor to the food industry. This pivotal force has been taken into account in the development of this report.1

Of the ten food and beverage trends identified in this report, one that remains steadfast during the Coronavirus pandemic is “Food with a Story.”  The stories behind some brands are captivating to consumers. There is increasing demand for transparency around ingredients, as well as business practices that are environmentally and socially sustainable.1

Consumers expect companies to provide information and a high degree of honesty about ingredients, including origin and production processes.​ In particular, 64% of consumers say that where and how a product is made is very important. That metric is up ~12% since 2011. What’s more, 3 in 4 consumers say that they want to know where their ingredients come from.1

With the spread of COVID-19, experts also predict that consumers will want to buy products that originate close to home.1

This is why at Cargill Salt, we offer an expansive line of sea salts that are harvested domestically in the San Francisco Bay Area. As a leading sea salt supplier, long ago Cargill committed to only harvesting sea salt from a living sea, which can be defined as an existing, above-ground body of saltwater, such as an ocean or sea.

We understand that consumers desire ingredients made domestically and with integrity, which is why we offer the utmost transparency into our sea salt production processes.

To learn more about how Cargill’s sea salt products, visit https://www.cargill.com/food-beverage/na/sea-salts.

 

Sources:

  1. Cargill's Proprietary TrendTrackerTM Study, 2020