Cargill’s Purified Sea Salt
Consumers continue to express a rising interest for more sea salt in their foods, and manufacturers and foodservice operators are delivering.
While about 70% of consumers actively avoid sodium (1), a recent study by the IRM Consumer Perception Tracker found that 52.3% of consumers believe sea salt is good for you, and as a result will seek it out (1). Food manufacturers took notice and over the years have continued to aggressively expand their use of sea salt, culminating a 120.4% increase in consumer packaged goods product introductions that include sea salt, within the past 10 years (2).
The sea salt trend is not one that’s projected to slow down anytime soon. Just last year, the global sea salt market experienced USD 1.1 billion in revenue, and is expected to touch USD 1.5 billion by 2022 with an estimated CAGR of 6.5% (3). With this rapid growth, food processors are in need of a highly reliable and accessible stream of innovative sea salt production to meet demand, and Cargill’s Purified Sea Salt line can deliver.
Why Cargill’s Purified Sea Salt
Cargill is a leading sea salt supplier to the food processing industry, offering unique sea salt products made naturally with Sun, Wind, and Time®, and providing one of the broadest lines of sea salt products available. From crackers to soup, our portfolio of food grade sea salt ingredients is designed to meet your food manufacturing needs. If you need bulk sea salt or bagged sea salt – with or without additives – Cargill can provide the knowledge, capabilities, and ingredients needed to help you best serve your customers (4).
With the rise of sea salt motivated consumers, Cargill has needed to look beyond just ensuring the highest quality products, an excellent supply chain, and innovative support to help generate customer solutions. Cargill has also made it a priority to understand what customers want when they read an ingredients label and why they want it.
Certification Claims
From consumer research, we’ve acknowledged that American consumers are more likely to purchase products with domestic ingredients (5). Because of this, we chose to harvest our sea salts naturally in the San Francisco Bay area in California, which still remains today the only domestic source of sea salt from a living sea. This sourcing decision offers manufacturers the ability to label their products as “Made in the U.S.A.” and “Natural*” (6). With our production process, our sea salts are Non-GMO (EU Standard and Non-GMO Project), Kosher for Passover, and gluten-free.
Clean Supply Chain Initiatives
With the clean label movement, we know that a reduction in the number of ingredients listed and increased familiarity of ingredients is vital, and the “halo effect” around sea salt positions it well within the parameters of these consumer expectations. However, clean label is now transforming into a global standard, and the movement is evolving to encompass the entire supply chain. This includes claims such as “environmentally friendly,” showing a CAGR growth of +72% from 2011-15, and “animal welfare,” which has experienced growth at +45% per year in the same period (7).
Food manufacturers choosing Cargill’s Purified Sea Salt can rest assured that they will stay ahead of the curve on this growing trend. Cargill has a long legacy of environmental and wildlife preservation in the San Francisco Bay. Our evaporation ponds not only provide us with superior, food-grade sea salt, but they also provide critical habitat for more than 70 species of birds, microorganisms that thrive in saline ponds, and a variety of endangered species. Because of this, our ponds are protected by the Don Edwards San Francisco Bay National Wildlife Refuge. Lastly, in our effort to continue to improve the San Francisco Bay community, Cargill has conveyed more than 40,000 acres of salt ponds to public wildlife agencies (4).
More Information
To learn more and review our complete line of Purified Sea Salts, visit our website or call 1-888-385-SALT. For a simple, dependable, and flexible order process, become a member of CargillSaltStore.com!
The Salt Store is available 24/7 so you can order when you want, and offers access to in-depth information, such as technical data sheets, order details, status updates, order history, quality certificates, and much more. What’s more, orders will load automatically into the Cargill Salt order system, which will minimize order inaccuracies.
*Natural products include Sea Salt Topping and Sea Salt Extra Coarse Topping
- Ingredient Reputation Management: Consumer Perception Tracker – 1/7/2016
- Cargill Proprietary Research: Sea Salt Strategy – 5/2/2016
- Mordor Intelligence: Global Gourmet Salt Market-Growth, Trends & Forecast (2017-2022)
- Cargill Proprietary Research: Make the Switch to Cargill Sea Salt
- American Marketing Association: Consumers Will Pay More for “Made in the USA” Label
- Cargill Proprietary Research - Sea Salt: An Ingredient Aligned with Growth
- Innova Market Insights: Clean Label Tops 2017 Food, Beverage Trends