Diamond Crystal® Salt is officially on Instagram

For generations, professional chefs and foodservice operators have relied on Diamond Crystal^® Salts to bring out the true flavor of fresh food and their finest dishes. The relationship that has formed between Diamond Crystal® Kosher Salt and its many devoted followers has sparked a frenzy of online conversation.¹ Sudden rumors of our red box being discontinued and passionate endorsements from prominent, professional chefs have reinforced the strength of a community that comes together through great tasting food!¹ That’s why Diamond Crystal® Salt is officially taking to Instagram!

The Diamond Crystal® Salt Instagram will be a place for the Diamond Crystal® community to cultivate relationships and inspire one another through delicious food and so much more. We’re excited to connect more directly with other Diamond Crystal® Kosher Salt enthusiasts and begin sharing ideas, stories, and expert advice.

Diamond Crystal® Kosher Salt, well-loved for its light flaky texture, is made through our proprietary Alberger production process. This unique production technique is what creates the one and only “Alberger salt crystal” – a hollow, pyramidal crystal shape that delivers the differentiated characteristics of Diamond Crystal® Kosher Salt. Compared to standard granulated salt, Diamond Crystal® Kosher Salt has a larger surface area and lower bulk density, meaning it will stick better to food, dissolve faster, and deliver a quicker, more intense burst of flavor. What’s more, these technical advantages mean that chefs can use less salt by weight to get the same salty flavor.²

In addition to our red box of Diamond Crystal® Kosher Salt, Cargill offers foodservice operators a full line of foodservice salt products, including a full line of specialty food salts, as well as water softener salt and ice melt salt. For this reason and many more, Diamond Crystal® Salt has been the one-stop-shop for many foodservice operators since 1886.

Sources:

1. https://www.eater.com/2019/1/29/18202444/diamond-crystal-salt-discontinued-rumors
2. Cargill Proprietary Research